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(Senior) Product Marketing Manager

vor 2 Monaten


Stuttgart, Deutschland Flip GmbH Vollzeit
Empowering every employee. Our mission is to be the world's most used employee app by changing the way frontline employees work.

Bei Flip brennen wir mit Leidenschaft für eine Mission: Wir wollen die Welt der Frontline-Worker revolutionieren und ihnen eine Stimme geben Werde jetzt ein Flip Game Changer und arbeite mit einem unschlagbaren Team daran, dass alle Mitarbeitenden, ganz gleich wo sie arbeiten, Zugang zu ihren unternehmensinternen Informationen haben. Bist du bereit, das Arbeitsleben von Millionen von Menschen zu transformieren? Dann komm zu uns

Job Description

As a Senior Product Marketing Manager, you’ll be responsible for creating and executing marketing strategies that help HR, Internal Communications, and IT leaders see the true value of Flip’s product. You’ll inform product development, articulate the value of our new products and features, and create sharp-as-a-tack content to set Flip’s product apart across different market channels. We’re searching for someone with a collaborative, can-do, and curious mind whose work makes us both think and smile.

What you'll do...
  • Product campaigns & launches
    • Architect short and long-term go-to-market moments that align with our product roadmap and strategy
    • Plan and lead product-related campaigns, developing goals, messaging, segmentation, channel plans, and campaign schedules
    • Work collaboratively with marketing, CS, and sales to bring plans to life
    • Continuously test and refine new approaches to better reach and engage key audiences
    • Report on the impact of your campaigns, programs, and tests
  • Asset creation
    • Manage, create, and distribute product-related collateral such as pitch decks, case studies, one-pagers, product proof points, webinars, blog posts, white papers, and more
    • Maintain and update existing product assets
  • Messaging & positioning
    • Craft messaging and positioning that cuts through and communicates our value proposition to target audiences
    • Define and articulate unique selling propositions and differentiators for our product
    • Work collaboratively with product and marketing teams to understand, shape, and communicate our product strategy
  • Proof points
    • Work with marketing, product, and CS teammates to deliver best-in-class written case studies
    • Conduct research into industries, customer insights, and product features to develop messaging and positioning for new and existing products
What we're looking for...
  • 4+ years of Product Marketing experience, ideally in the tech and/or B2B space
  • You’re a master of the product marketing craft: positioning, messaging, go-to-market, and pricing
  • You can synthesize complex product concepts into compelling stories for multiple audiences, and you understand how those stories might come to life on different marketing channels
  • You love (and are good at) working cross-functionally across different teams, building relationships and collaborating across the organisation to drive results
  • You’re a curious, critical thinker, with a growth mindset and a love for learning new stuff
  • You’re proactive, organised, and able to work independently with little supervision
  • Superb written and verbal communication skills in English (and German is a big plus)
  • A degree in Marketing, Communications, Business, or a related field
  • Other experience in marketing or product management in technology companies
Zusätzliche Informationen Das bieten wir dir....
  • Home Office Friendly: Entscheide selbst jeden Tag, wo du arbeiten möchtest
  • Moderne City-Büros in Stuttgart und Berlin oder 100% Remote: Bei uns ist beides möglich, wir bei Flip haben ein hybrides Arbeitsmodell
  • Work-Life-Balance: Wir wollen nicht, dass du an deinem Schreibtischstuhl festwächst und übernehmen deshalb die Kosten für deine E-Gym-Wellpass-Mitgliedschaft und bieten Job-Rad Leasing an
  • Erfolge feiern: Dich erwarten hoch motivierte und engagierte Menschen in einer lockeren Arbeitsatmosphäre
  • Mittendrin statt nur dabei: Du gestaltest Flip aktiv mit. Ganz nebenbei bist du Enabler des rasanten Wachstumsprozesses eines jungen Tech-Unternehmens und wächst an deinen Zielen. Gute Laune garantiert
  • Happy to be a Flipster: Freu dich auf regelmäßige Teamevents und Culture Days, die uns als Flipster zusammenschweißen
  • Arbeiten im Ausland: Bei Flip kannst du auch im europäischen Ausland arbeiten, lass uns im Interview über remote work sprechen

Damit unsere Stellenanzeigen leichter lesbar sind, verwenden wird im Textverlauf die männliche Form der Anrede. Bei Flip sind alle willkommen ganz egal, welches Geschlecht du hast oder wie alt du bist. Sexuelle Identität, Herkunft, Religion, Weltanschauung und Behinderungen spielen keine Rolle. Das Wichtigste ist, dass DU zu uns passt