Internship in Global Creative Hub
vor 2 Monaten
Job category:
Marketing / Sales / Communications
Department:
Globaler Kreativ Hub & Governance
Organization:
Mercedes-Benz AG
Location:
Stuttgart, DE
Start date:
14.04.2024
Publication date:
05.11.2023
Job number:
MER0002WTP
Working time:
full time
**Tasks**
Are you a creative talent with a passion for cars and luxury brands? Then become part of our international company as an intern in the Global Creative Hub & Governance team.
We are looking for bold thinkers who want to leave their mark. During your internship, you will work with us to bring the "Think and act like a luxury brand" strategy to life in our brand communication.
As part of the global marketing and communications division of Mercedes-Benz (MS/C), our Global Creative Hub & Governance team focuses on the overarching development of our global brand communication, for example through the development of creative guidelines. At the same time, we put them to the test ourselves by developing pioneering brand campaigns. The aim is to develop high-quality, creative content and campaigns on products, topics and contexts that sustainably demonstrate our brand positioning and maximize the desirability of the "Mercedes-Benz" brand.
Some of the challenges you will face:
- Supporting the planning, implementation and follow-up of marketing communication activities in close collaboration with agencies and internal departments
- Participation in the development and evaluation of concepts for brand campaigns and campaign formats, especially in the area of attitude communication
- Supporting the preparation, implementation and follow-up of content production for brand communication
- Carrying out independent trend analyses and cross-industry competition monitoring, including preparation for internal (inspiration) workshops
- Preparation, implementation and follow-up of workshops
- Preparation of management decision and presentation documents
- Coordination and management of service providers, in particular external agencies
- Optional - creation of assets, e.g. layouts for stories or print ads, editing of reels,...
**Qualifications**
- Degree in marketing, communication, media, communication design or a comparable course of study (or bridging between Bachelor and Master)
- Confident handling of MS Office (Outlook, PowerPoint)
- Helpful areas of knowledge and interest - graphic design, copywriting, video editing, branding (identity, positioning, storytelling), market research, digital marketing, marketing analytics
- Confident written and spoken German and English skills
Personal skills:
- Passion for luxury brands / the luxury goods industry, attitude communication and affinity for the Mercedes-Benz brand, along with an understanding of target groups and market trends
- Familiarity with social media as well as curiosity and flair for trends in marketing / brand communication
- Strong creative flair and visual understanding, e.g. for assessing campaign and format concepts, layouts and their channel-specific implementation
- Excellent teamwork, communication and coordination skills
- Ability and willingness to work independently, in a structured, proactive, committed and confidential manner
Additional information:
Further information on the recruitment criteria can be found "here".
If you are a national of a country outside the European Economic Area, please send us your residence/work permit.
**Benefits**
Meal-Discounts
Mobile Phone possible
Discounts for employees possible
Annual profit share possible
Events for employees
Coaching
Flexitime possible
Hybrid Work possible
Health Benefits
Company Retirement
Company car possible
**Contact**
**Mercedes-Benz AG**
Am Wallgraben 114
70565 Stuttgart
Lewin Hartmann
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