Head of Marketing

vor 6 Monaten

Freiburg, Deutschland realworld one GmbH & Co KG Vollzeit

realworld one is the global leader in enterprise virtual (VR) and augmented reality (AR) software solutions, focusing on the life sciences, analytical, diagnostics and medical, pharmaceutical, chemical and processing industries.

realworld one’s customers include several major, well-known companies such as Lonza, Illumina, ZEISS, Bio-Rad, Agilent Technologies, Beckman Coulter Life Sciences, Becton Dickinson, QIAGEN, Hologic, GEA Group, and Tecan among many others.
- With its comprehensive scientific and industry expertise, realworld one has developed a systematic approach to implementing VR and AR within the areas of sales and marketing, service and support, research and development, as well as manufacturing and production.
- At present, the company employs around 200 people at its headquarters in Freiburg (Germany) and at other locations in Berlin (Germany), San Diego (USA), Austin (USA), Bangalore (India), and Guangzhou (China).

In order to expand our team in Freiburg (Germany), we are now looking for a talented

**Head of Marketing (M/F/d)**

**Your responsibilities**:

- Serve as the go-to person for all marketing-related matters, driving thought leadership, developing sales playbooks, and creating impactful customer stories through case studies and video.
- Spearhead the planning and execution of community-building events, including onsite VR community days and informative webinars, to engage with customers and prospects.
- Conduct comprehensive market research to serve the platform/product and sales teams with valuable market insights, supporting business growth and strategy refinement.
- Foster seamless collaboration between various departments and manage relationships with freelancers and agencies to ensure effective marketing support across the board.
- Leverage expertise in account-based marketing (ABX) and solution marketing to tailor strategies that resonate with our target audience, enhancing brand presence and market share.
- Champion the marketing vision internally and externally, ensuring alignment with the company's strategic objectives and enhancing our position in the market.

**Your profile**:

- Minimum 5 years of experience in complex B2B marketing, with a proven track record of successful strategy development and execution.
- Solid background in solution marketing and account-based marketing (ABX), with the ability to craft tailored marketing campaigns that drive engagement and sales.
- Experience in the VR/AR, Life Sciences, or software development industries, demonstrating a deep understanding of market dynamics and customer needs.
- Prior experience at a higher manager level in smaller companies, or as a key player or regional manager in larger organizations, showcasing the ability to adapt and lead in diverse business settings.
- Strong strategic thinking and analytical skills, capable of providing market insights and supporting sales teams with actionable intelligence.
- Experience working in or with US-headquartered companies, with an understanding of the dynamics and expectations of high-growth companies considered a plus.

**What we offer you**:

- An opportunity to work for a market-leading, tech company with a broad international customer base that is using VR and AR to transform the way they work, learn and research
- The experience of creating and implementing highly valuable and innovative technology, while contributing to the long-term growth of a successful tech company
- Be a part of a diverse international team with highly qualified and dedicated colleagues representing over 30 nationalities
- Bring in your own ideas and actively participate in shaping our company
- Live in one of the regions in Europe with the highest quality of life, close to the Black Forest, the Swiss Alps, as well as the gourmet region of France
- Receive a competitive salary, relocation support (if needed) and additional benefits such as Hansefit, subsidized lunch, regular team events, office snacks, gourmet coffee and a modern office located in the newly built Green City Tower complex in Freiburg

Do you want to help revolutionize the virtual world and join one of the most ambitious tech companies in Germany?

We look forward to hearing from you soon.

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