Marketing Activation Specialist Germany

vor 7 Monaten

Mannheim, Deutschland OMRON HEALTHCARE Vollzeit

Employment typePermanent
- LocationMannheim, Germany
- Seniority levelExperienced
- Education levelBachelor degree

OMRON Healthcare's dynamic Marketing team is looking for new talent to join as Marketing Manager for the German market.

**About the role**:
The Marketing Manager is in charge of developing and implementing the omnichannel marketing strategy focused on offline in strong collaboration with central EMEA marketing, the sales team, and the business partner, to support the business growth.

The position is located in Germany in our office in Mannheim (hybrid working mode) and will report to the Omni Channel Activation Group Manager based in Hoofddorp (The Netherlands).

**Your key activities**:

- Develop the omni-channel marketing plan for the OMRON business in Germany:

- Create an annual calendar of activities (across channels: offline & online)
- Unlock media and touchpoints opportunities
- Implement and oversee campaigns and activities
- Track the effectiveness of marketing campaigns (KPIs definition & ROI analysis) and activities and report findings to the central team and the country team
- Negotiate and liaise with third-party marketing agencies
- Collaborate with the EMEA digital marketing team to ensure good coordination of the plans
- For each campaign, adapt the EMEA marketing toolkit to the local needs by developing promotional material: managing the design and production of promotional materials, follow-up on the approval process, and managing the launch and post-launch evaluation
- Daily management of the marketing budget: ensure the monthly landing is on track and make sure the budget spend is delivering a return on investment
- Researching and analyzing market trends and competitors
- Analyze on a monthly basis the sell-out data for OMRON and the competition and discover actionable insights
- Run regular competitive analyses to identify new products on the markets, to identify new technologies (connected devices, ECG ), or to prepare a product launch.
- Support the EMEA medical team and/or the business partner in the organization of OMRON’s attendance at events, such as trade shows, conferences, and congresses in the region of responsibility
- Acting as the first point of contact for the OMRON organization for regional/ local marketing insights.

**To succeed in the role, you will need**:

- Bachelor's degree (preferably a Master's) in Marketing / Business or a related field
- Minimum three years experience in marketing or trade marketing ideally within the healthcare industry
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity with strong attention to detail, creativity, and flexibility
- A team player, who can adapt to a dynamic, changing environment
- Fast learner and a can-do attitude
- Native/Fluent in German and excellent English language skills (both written and verbal) are requirements

**What can OMRON offer you?**
- International, inclusive, and flexible working environment
- Opportunities to join trainings & courses for your personal and professional development
- Competitive primary & secondary employment benefits package
- Hybrid working and budget to help set up your home office space
- Working from abroad opportunities

**Please submit your CV and motivation in English

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