Director Product Marketing

vor 2 Monaten

Duesseldorf, Deutschland HRS Vollzeit

City: Cologne- Job Function: Corporate Functions- Job Area: Marketing- Seniority Level: Director- Date: Apr 25, 2023**BUSINESS TRAVEL CLUB**:
**POSITION**:
In the responsible management position, the **Director Product Marketing & Engagement (m/w/d)** takes on the responsibility to shape the company's product marketing and customer engagement strategies as well as the execution of these. Thus, you demonstrate a market-driven ethos inspired by a deep understanding of the consumers, coupled with an ability to translate this information into data-driven and compelling product solutions and proposals. Your strategic thinking is well balanced by an equal commercial focus and an ability to lead the development and deployment of products and marketing campaigns inclusive of; product branding, consumer segmentation, product positioning, and product messaging. As you are the “glue” that binds our product strategy to the tactics we need to drive success in sales and marketing, the position is located as an important interface between the requirements and needs of customers and business partners and collaborates closely with product development.
The position is a member of the management board of BTC and reports to its CEO.

**CHALLENGE**:

- Cross-location management of a team of around 8 people in the areas of brand and product marketing, customer engagement marketing & loyalty as well as marketing automation
- Merge customer behavior insights with product development initiatives to build a prime-like system which makes suppliers and customer stick
- Develop and steer the product messaging of our e-Commerce products and services to different audiences and across all channels, whilst ensuring a cohesive Brand Positioning
- Develop product messaging, in close collaboration with Product Management, that differentiates new products and services
- Set up adequate Marketing tools and Campaigns to attract and engage relevant audiences
- Gain insight into customer use of services aiming at maximizing engagement and loyalty
- Understanding the industry, product strategy, customer behavior and how the HRS Business Travel Club solutions add value along the customer´s journey
- Communicate the value of new products and services to the sales and marketing teams
- Leading Campaign & Storytelling Experts to execute, measure and optimize campaigns

**FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...**:

- A successfully completed university degree, preferably in the field of Business Administration
- Strong expertise in Product Marketing, Multi-Channel Marketing, Communications and preferably Engagement Marketing/Loyalty expertise within the e-commerce, retail or payment sector and in a fast paced environment
- Being a creative thinker with a strategic vision and paying attention to details
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Leading and overseeing the marketing plan and all strategies, backed up by technology and automation logics, in order to maximize and enhance the business’s reach, customer engagement, and satisfaction
- The innate drive to do things better - both on a macro and a micro level - strong problem-solving skills, creativity to develop new possibilities and processes
- Excellent communication, negotiation and stakeholder management skills to support cross-functional teams in delivering results. Thanks to your moderation skills at interfaces such as between procurement and product owners, with internal and external partners, you create a cross-team understanding of the goals, the product and the planned sales development
- The courage of an entrepreneur with pronounced analytical and problem-solving skills, also to prioritize according to characteristics of increasing efficiency and to deal efficiently with decentralized structures
- Quick comprehension and comprehension of complex relationships, structured and independent way of working, paired with a high degree of initiative and responsibility
- Empathy, authenticity, integrity, commitment, resilience, respect and tact in dealing with employees, business partners and other stakeholders
- German native Speaker, fluent in English

**PERSPECTIVE**:
You get access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay.
Our entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more su

  • Marketing Director

    vor 2 Monaten

    Duesseldorf, Deutschland Subway Vollzeit

    Marketing Director - Germany **Region**: Cologne, Germany Hungry for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there. We are searching for a Marketing Director to support our NN/DACH team based in Cologne, Germany. As a Marketing Director you will provide marketing leadership to the country...

  • Director of Product Management Crew

    vor 1 Woche

    Duesseldorf, Deutschland HRS Vollzeit

    City: Cologne- Job area: Product & IT- Job field: Product & IT- Seniority Level: Director- Date: Feb 16, 2023**HRS AS A COMPANY**: HRS is reinventing the way businesses and governments work, stay and pay in today’s dynamic global marketplace. HRS’ advanced platform technology is extending its reach beyond hospitality to meetings, office space management,...

  • Director of Product Management

    vor 20 Stunden

    Duesseldorf, Deutschland Cognigy Vollzeit

    **About Cognigy** Cognigy is revolutionizing the customer service industry by providing the most cutting-edge AI workforce on the market. Its award-winning solution empowers businesses to deliver exceptional customer service that is instant, personalized, in any language, and on any channel. Through the perfect combination of Generative and Conversational...

  • Director Growth Marketing

    vor 1 Monat

    Duesseldorf, Deutschland HRS Vollzeit

    City: Cologne- Job Function: Corporate Functions- Job Area: Marketing- Seniority Level: Director- Date: Mar 7, 2024**DESTINATION SOLUTIONS AS A COMPANY**: **Destination Solutions. The smartest way to rent out holiday homes.** **Destination Solutions. The smartest way to rent out holiday homes.** At Destination Solutions we believe there’s a smarter way...

  • Consumer Products Division Digital

    vor 3 Wochen

    Duesseldorf, Deutschland L'Oreal Vollzeit

    **Why L'Oréal?** L’Oréal is present in 130 countries on five continents. For more than a century, L’Oréal has devoted itself solely to one business: beauty; it is now the industry world leader. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. Our ambition for the...

  • Associate Director Digital Marketing

    vor 2 Monaten

    Duesseldorf, Deutschland WHU - Otto Beisheim School of Management Vollzeit

    **Allgemeine Informationen**: Die WHU sucht zum nächstmöglichen Zeitpunkt am Standort Vallendar oder Standort Düsseldorf einen Associate Director Digital Marketing (w/m/d) im Bereich Marketing in Vollzeit. Die Marketingabteilung der WHU ist verantwortlich für die Positionierung der Hochschule als eine der besten Hochschulen in Europa. Die Teams bestehen...

  • Head of Product Marketing

    vor 2 Wochen

    Duesseldorf, Deutschland PaymentGenes Vollzeit

    **Position** - The Head of Product Marketing is a leadership role responsible for crafting, communicating, positioning and messaging to the market, enabling product growth, sales and influencing product and marketing strategy via market intelligence analysis. - The position reports to the VP Marketing and is a central role that will work closely with product...

  • Head of Product Marketing

    vor 1 Monat

    Duesseldorf, Deutschland PaymentGenes Vollzeit

    **Position** - The Head of Product Marketing is a leadership role responsible for crafting, communicating, positioning and messaging to the market, enabling product growth, sales and influencing product and marketing strategy via market intelligence analysis. - The position reports to the VP Marketing and is a central role that will work closely with product...

  • Sr. Director, Eu Regional Marketing

    vor 1 Monat

    Duesseldorf, Deutschland Hach Vollzeit

    Our work at Hach ensures water quality for people around the world. Our customer partnerships, passionate experts, and reliable, easy-to-use solutions make water analysis better—faster, simpler, greener, and more informative. As a member of our team, you’ll get to make an immediate, measurable impact on a global scale, within industries from aviation to...

  • Sr. Director, Eu Regional Marketing

    Vor 2 Tagen

    Duesseldorf, Deutschland Hach Vollzeit

    **Our work at Hach ensures water quality for people around the world. Our customer partnerships, passionate experts, and reliable, easy-to-use solutions make water analysis better—faster, simpler, greener, and more informative. As a member of our team, you’ll get to make an immediate, measurable impact on a global scale, within industries from aviation...

  • Director - Sales & Marketing

    vor 23 Minuten

    Duesseldorf, Deutschland RIX GROUP Vollzeit

    **Ready to take off, in the truest sense of the words? Then this one is for you, Captain!** We are on a mission and look for people who go beyond. At RIX, our clients become fans and you become their Captain. We inspire, help, and support Fortune 500 companies to take their promotional activities to the next level. **Very important: Your success will be...

  • Iam Sales

    vor 1 Woche

    Duesseldorf, Deutschland Randoncorp Vollzeit

    We are looking for a professional to work in our Frasle Mobility unit in _Germany (FRAS-LE EUROPE GmbH) _as an **IAM Sales & Marketing Director EMEA**. **MAIN FOCUS** Responsible for driving initiatives to boost our IAM growth, developing and expanding new opportunities among our customer based in Europe, the Middle East and Africa for all Frasle Mobility...

  • Director Product Management

    vor 2 Monaten

    Duesseldorf, Deutschland annalect Vollzeit

    Bei uns ist jeder willkommen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion/Weltanschauung, Behinderung, Alter oder sexueller Orientierung. Wir glauben an eine Kultur des Wissensaustauschs und des gegenseitigen Respekts, die auf dem Wohlbefinden jedes einzelnen im Team basiert. Dein Job - In der Rolle des Director...

  • Insights Director

    vor 2 Wochen

    Duesseldorf, Deutschland Ogury Vollzeit

    Ogury, the global leader in personified advertising, has created a breakthrough advertising engine that delivers comprehensive audience interests, brand performance, privacy protection and sustainability within one technology stack, built and optimised for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting...

  • Insights Director

    vor 1 Monat

    Duesseldorf, Deutschland Ogury Vollzeit

    Ogury, the global leader in personified advertising, has created a breakthrough advertising engine that delivers comprehensive audience interests, brand performance, privacy protection and sustainability within one technology stack, built and optimised for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting...

  • E-marketing Lead Consumer Products Division

    vor 1 Monat

    Duesseldorf, Deutschland L'Oreal Vollzeit

    **Warum L’Oréal?** Uns treibt die **Leidenschaft für Schönheit, die die Welt bewegt**. Wir sind Marktführer in Beauty und Pionier im Bereich Beauty Tech. Als Folge der sich konstant verändernden Welt, sind für uns Kosmetik und Technologie untrennbar miteinander verbunden. Gemeinsam mit unseren Konsumenten und Partnern antizipieren wir Trends und...

  • Director Marketing

    vor 2 Monaten

    Duesseldorf, Deutschland talentsconnect AG Vollzeit

    **Deine Aufgaben**: - Du gestaltest mit den Kolleg:innen aus dem Management unsere Marketing-Strategie für die kommenden Jahre. Dabei bist du der/die Impulsgeber:in und übernimmst du die Verantwortung - Du agierst als wichtige Schnittstelle zu unseren Kunden, Partnern und externen Agenturen. Dabei steuerst du die projektbezogene Zusammenarbeit - Gemeinsam...

  • Executive Director, Marketing

    vor 2 Wochen

    Duesseldorf, Deutschland Redcare Pharmacy Vollzeit

    We are Redcare Pharmacy. At Redcare Pharmacy, we're not just Europe's premier one-stop e-pharmacy and health marketplace. We're a team of dedicated professionals, committed to innovation, growth, and above all, the wellness of our customers. As part of our ongoing strategic development, we are seeking a dynamic and committed Executive Director, Marketing...

  • Executive Director, Marketing

    vor 2 Wochen

    Duesseldorf, Deutschland Redcare Pharmacy Vollzeit

    We are Redcare Pharmacy. At Redcare Pharmacy, we're not just Europe's premier one-stop e-pharmacy and health marketplace. We're a team of dedicated professionals, committed to innovation, growth, and above all, the wellness of our customers. As part of our ongoing strategic development, we are seeking a dynamic and committed Executive Director, Marketing...

  • Director Premium Product Creation

    Vor 3 Tagen

    Duesseldorf, Deutschland Birkenstock Group B.V. & Co. KG Vollzeit

    BIRKENSTOCK is a global lifestyle brand that stands for quality, function and tradition all-round well-being. The historic roots of this long-standing family-run company can be traced back to the year 1774. Nowadays, the product portfolio comprises sandals and closed shoes, accessories, natural cosmetics as well as beds and sleep systems. With more than...