Berlin Brand Creative Sr. Narrative

Vor 2 Tagen

Berlin, Deutschland Nike Vollzeit

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Brand Creative is the Art of Storytelling at Nike. We are the storytellers. We are the voice of Nike’s heart & soul. It's about telling powerful, meaningful stories across the entire brand ecosystem, leveraging all existing and new platforms to inspire, enable and engage athletes*, while driving brand distinction and business impact. We aim to make people feel and help them do sport on a daily basis.

WHO WE ARE LOOKING FOR

As our Brand Creative Senior Narrative Manager, you will create the voice that expresses the heart and soul of the Nike brand, leveraging athletes*, products and services to inspire our consumer. You will lead and champion creative concepts and storytelling across the City aligned to the Nike Berlin strategic direction.

You have experience when it comes to directing other creatives and are familiar working in close partnership with writers, strategists and producers. You’re able to both understand and participate in strategic conversations and can lead others through creative concepting, development and execution.

You have proven experience working at scale and can lead complex work streams independently - managing and prioritizing your time as needed. You’re exceptional at crafting the detail all the way to delivery and use this experience to teach others around you. Without fail you’re able to connect the dots between culture and ecommerce and find the common ground between a brand and its consumers.

WHAT YOU WILL WORK ON

You will lead complex workstreams independently and direct others in order to develop well-crafted narrative that expresses the heart and soul of the Nike brand, leveraging athletes, products and services to inspire our consumer.

Understanding the audience is key. Finding new and interesting ways to get close to the city, mine unique insights and develop them into sharp Nike points of view. You will be the guardian of the creative brief, equipping those around you to deliver their best work. Execution will range across multiple channels and as a senior storyteller, you will be expected to have a considered opinion on what our story is, how our communication is delivered and how we can drive membership through our ecosystem.

Juggling multiple projects at the same time, you will need to communicate your concepts to various internal and external audiences. As a creative lead, you’ll be responsible to take on feedback from various stakeholders and drive the development of work to ensure that all work is delivered on time.

Working closely with the creative leadership team, you’ll be responsible for shaping the future voice and storyline of the brand across every Nike consumer touchpoint. Fostering and leading innovative thinking, collaboration, and teamwork you'll also provide ideas that influence and drive best practices throughout our function.

You will lead and coach others, encouraging and guiding their growth through considered and consistent feedback rewarding their achievements whilst also recognising their opportunities to develop

WHO YOU WILL WORK WITH

You will report into the City Editorial Director, but day-to-day you’ll work with the editorial, narrative & writer teams alongside a team of Art Directors, Designers, and Producers, managing projects across multiple workstreams. Beyond the core team, you will also work a lot with external creatives and agencies - commissioning various work across multiple disciplines. You will collaborate with your counterparts across the EMEA Studios as well as the Global team to ensure consistency across our work and help establish and develop our creative network, as well as aligning on the right stories at the right time against the right channels.

Within the broader Marketing organisation you will work closely with the City Marketing teams to strategize and execute against the annual plan, developing and delivering creative that answers the brief.

Aside from the day-to-day you’ll work alongside other creative leads to drive functional excellence making sure the team get regular opport

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