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Marketing Lead

vor 4 Monaten


Dortmund, Deutschland Wilo Vollzeit

**Ihre Aufgaben**
- Zielgruppenspezifische Entwicklung der Marketingstrategie auf Basis der Vertriebs-/Marktbearbeitungsstrategie sowie die Übertragung in das Marketingkonzept
- Konzeption und Steuerung von Marketingkampagnen, Verkaufsaktionen, Messebeteiligungen
- Erstellung und Bereitstellung sämtlicher Marketingmaterialien für die Vertriebsorganisation Deutschland
- Identifikation von Themen aus Organisation, Markt und Fachmedien
- Themenmanagement über alle Kommunikationskanäle
- Strategische (Weiter-)Entwicklung von Kommunikationsinstrumenten und Kanälen (Website, Social Media, Magazine, POS, B/C-Kundenplattform)
- Steuerung der internen Kommunikation Deutschland
- Betreuung Verbandsmarketing (BdH, Handwerkermarke etc.)
- Budget
- und Ressourcenplanung, Timing
- und Kostenkontrolle
- Mitarbeiterführung und Entwicklung der Abteilung Marketing Deutschland

**Ihr Profil**
- Abgeschlossenes Studium mit dem Schwerpunkt Marketing oder eine gleichwertige Ausbildung in diesem Bereich
- Mehrjährige Berufserfahrung im Bereich Marketing sowie Erfahrung in der Mitarbeiterführung
- Umfangreiche Kenntnisse im B2B-Marketing, B2C-Marketing, Kampagnenplanung, PR-Maßnahmenplanung, Event
- und Messebeteiligungen
- Tiefe Office
- und Bildbearbeitungskenntnisse
- Sehr gute Englisch Kenntnisse

**Wilo bietet als Arbeitgeber viele Vorteile**
- Wir sind ein globaler Arbeitgeber mit familiärem Charakter
- Wir bieten ein spannendes und vielseitiges Aufgaben
- und Projektumfeld
- Wir fördern die Vereinbarkeit von Beruf und Familie
- Wir sind ein tarifgebundenes Unternehmen (Metall NRW)
- Wir bieten ein innovatives und digitales Arbeitsumfeld

**Kontakt**
Bei weiteren Fragen steht Ihnen Nadine Neuhaus gerne zur Verfügung:
Telefon +49 231 4102 6623.

Job Reference: WILO_SE01255