Head of CRM

vor 5 Monaten

Berlin, Deutschland Spread Group Vollzeit

**Who We Are**:
Spread Group is a renowned global provider of customized apparel and lifestyle products, distinguished by our commitment to made-to-order technology. Our core business model revolves around producing precisely what our customers desire, precisely when they desire it. As pioneers in this space, we combine sustainability with on-demand personalization, enabling individuals and businesses to express their unique identities through bespoke creations. Join us to be part of a global leader in the exciting world of personalized apparel and lifestyle products

**What Will Your Role Be**:
We are seeking a highly motivated and result-driven Head of CRM (f/m/d) who can significantly impact and propel our business to the next level. If you're eager to implement your ideas and establish the CRM system independently, this is the perfect opportunity Reporting directly to our VP of Marketing, you'll take ownership of the complete implementation of our group-wide CRM, playing a crucial role in pushing our business forward.

**What You´ll Do**:

- Take the ownership of the global group-wide CRM activities, with core markets DACH, US, NL, FR & Nordics
- Lead the implementation of Emarsys as our new group-wide marketing CRM system
- Develop multi-channel customer journey and lifecycle strategies
- Set up automated and personalized campaigns targeted toward different customer segments
- Introduction of measures such as a loyalty program to maximize customer lifetime value
- Close collaboration with the BI, analytics, and commercial teams to make best use of all of our data sources

**What You´ll Bring**:

- University Degree in business administration, economics, data science, engineering, IT, marketing, or comparable
- Several years of experience in CRM for an e-commerce platform or retailer
- In-depth knowledge of all fields of CRM, from technical, automation & segmentation to content
- Profound understanding of CRM technical requirements
- Basic knowledge of data programming & automation
- Strong analytical skills, data-driven decision-maker
- Excellent team player, hands-on mentality, and a collaborative spirit
- Experience in the implementation of a new CRM system, ideally Emarsys
- Leadership experience and German language skills are a plus

**Why Should You Join Us***:

- **Flexibility & Trust**: Enjoy flexible working hours and remote work options within Germany, all based on mutual trust, ensuring a healthy work-life balance that suits your needs.
- **Time to Recharge**: Take advantage of a generous 30 days of holiday, and relish family-friendly working policies that cherish your precious moments with loved ones.
- **Transparency & Growth**: Attend regular General Assemblies (GAs) to be part of our vision, knowing you contribute to a bright future. Benefit from our in-depth onboarding program and visit production sites in the Czech Republic to deepen your understanding of our operations.
- **Learn & Excel**: Elevate your skills with German and English language courses, interdisciplinary workshops, and training, empowering your professional growth.
- **Perks That Delight**: Enjoy the convenience of using our company car, and revel in a remarkable 50% discount on all our products, along with exclusive access to irresistible discount campaigns.
- **Inspiring Spaces**: Work in modern offices designed to inspire creativity, boasting a rooftop terrace and cozy kitchens for breaks and after-work events.
- **Celebrate Success**: Join our lively company events, from invigorating hiking days to unforgettable summer and Christmas parties. Relish Fridays with refreshing drinks, making every moment memorable.
- **Be You & Belong**: Embrace a warm and inclusive atmosphere where authenticity is celebrated, with no dress code to limit your self-expression. Bring your four-legged friends along for an uplifting work environment.
- **Discover Spreadster Life**: Connect with team members through our unique "Meet-a-Spreadster" program, gaining insights into our diverse world.

**Equal Opportunity Employer**:
We value diversity at Spread Group. We are proud of and continue to encourage the increasing diversity of our company culture and community. Your skills, talents, and experience are our focus no matter your age, ethnicity, religion, national origin, gender, sexual orientation, marital or disability status.

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