Product Strategist

vor 7 Monaten

Berlin, Deutschland birdie Vollzeit

About Birdie

Birdie is the leading home healthcare technology platform that aims to radically transform the lives of older adults. Its all-in-one solution supports millions of care visits every month, equipping care providers with the tools they need to deliver better quality care and improve efficiency across most day-to-day operations. Birdie is B-Corp certified and was recently named as a top two Home Health Tech provider globally in the cohort of top 150 Most Innovative Digital Health startups by CB Insight in 2021.
- ️ Your mission

At Birdie, it’s all about improving people’s lives. We think that our quality of life shouldn’t decrease just because we age, and we are building a platform to make it possible. We think that every senior deserves the very best care, and our modular product focuses on providing kind, accurate, and thoughtful care to seniors, directly at their homes.

As the Product Strategist for our Germany expansion, you will be responsible for defining and executing our product strategy, enabling us to deliver transformative solutions that cater to the unique needs of the German market. Working alongside a talented team of platform Product Managers, you will leverage your strategic mindset, deep industry knowledge, and innovative thinking to drive our product vision forward. Your expertise will shape the future of home healthcare in Germany, empowering individuals to receive top-quality care in the comfort of their own homes.

Tasks

**‍ ️ How you will contribute**:

- Take ownership of the product strategy for our German market, ensuring alignment with overall company goals and with executive stakeholders. Develop a deep understanding of the German healthcare landscape, regulatory requirements, and market trends to guide our product roadmap.
- Conduct comprehensive market research to identify user needs, competitive landscape, and potential growth opportunities in the German home healthcare sector. Synthesize insights to drive data-informed decision-making, product positioning, and market differentiation.
- Work closely with platform Product Managers to translate the product strategy into actionable plans, ensuring seamless coordination and efficient execution across teams. Operate as the voice of the customer for the broader company, ensuring that the products that we build are solving the right problems for our users.
- Champion a user-centric mindset within the product organization, ensuring that all decisions and developments are driven by a deep understanding of our users' needs, pain points, and aspirations. Leverage qualitative and quantitative data to inform user research, testing, and feedback loops.
- Act as a founder. Work hand-in-hand with our General Manager and the rest of the German team to tackle whatever challenges arise in launching in Germany. You’ll have the founder mentality to own and address anything that needs doing, whether in your direct remit or not.

**Requirements**:
**We'd love to hear from you if you**:

- Have experience delivering a clear business or product strategy that has led to demonstrated success. New market entry or 0 to 1 product launch experience is preferred.
- Are an excellent communicator, both written and verbal, and can simplify complex topics in a way that anyone can understand.
- Have experience with influencing and inspiring cross-functional teams in a collaborative environment.
- Have experience conducting market and user research, and synthesizing those findings into crisp insights.
- Are a German native speaker or equivalent level.
- Are based in Germany and willing to travel to our Berlin office on a regular basis.
- Are an entrepreneur at heart, and love working in ambiguous, changing, energetic, start-up working environment.

**Benefits**:
What are the benefits?

People are our core strength. We are social entrepreneurs, boasting an outstanding culture (employer net promotion score of 67) with strong values (B-Corp certified). We offer exceptional benefits and invest massively in our team's happiness, wellbeing and growth:
Flexible

L&D budget

Growth is key. You'll have a personal development budget to put towards books (e.g., free audible subscription), courses, trainings and conferences; continuous coaching within the team and with external experts

Base holiday & Christmas leave

30 days + Birdie closes between Christmas Eve and New Year so you can have some down time with your loved ones. This is in addition to your base holiday

Birthday leave

You can take your birthday off when it falls on a weekday

Parental Leave

Highly favourable parental leave policy; once you have spent twelve consecutive months on our payroll, primary caregivers are entitled to 26 weeks of parental leave at 100% of your usual salary and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary.

Fertility Leave

Birdie recognises the emotional and physical challenges which may arise during fertili

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