Marketing Executive
vor 2 Wochen
Where the beating pulse of the city meets old world sensibilities. Situated in the heart of the vibrant financial district, our hotel embodies modern urban living. Inspired by the city’s energy, Kimpton Frankfurt offers a unique blend of high-end luxury and contemporary comfort.
FOUR Frankfurt shapes a new skyline and bustling new neighborhood in Frankfurt. Four unique skyscrapers depict an urbanity without compromise and sculpt the new face of the metropolis. The perfect place for the first Kimpton hotel in Germany.
**Your day to day**
The primary goal of the Marketing Executive position is to work alongside the Director of Sales & Marketing with a shared focused attention on continuous collaboration with key disciplines to drive top-line revenues through execution of a strategic marketing and positioning plan. This includes, but is not limited to, the social media lead role, writing of hotel content and graphical design of collateral, management of an annual marketing plan, the execution of seasonal campaigns and offers presented through various channels, the coordination with the PR agency.
It is the responsibility of the Marketing Executive to work within the guidelines outlined by Kimpton Frankfurt, to possess knowledge of regional trends, proactively respond to the Marketing needs of the hotel and work in tandem with the Director of Sales & Marketing to support top-line revenues.
**Marketing**:
- Coordinate events and press fams with DOSM
- Responsible with DOSM for the execution of annual marketing/positioning/PR strategy plan based on company goals, structure, market knowledge and revenue needs
- Work in tandem with the DOSM on execution of strategies to support aligned sales and marketing efforts.
- Ensure the balance and integration of hotel and restaurant marketing needs
- Attend and/or conduct local marketing meetings when needed
- Work in tandem with DOSM to secure new strategic partners and follow through with execution of strategic marketing-oriented action plans with said partners
- Collaborate with local partners and address the marketing and PR needs of our Restaurants and Bars
- Create and support client events
- Manage integrated campaigns inclusive of Marketing, PR, Revenue, Social marketing, online digital marketing and Distribution including but not limited to partnerships, group promotions, leisure promotions, social events and gastronomy as needed
- Manage and liaise with creative/advertising and PR agencies to create collateral pieces and build press-worthy stories and events
- Build media and marketing plans and manage ROIs thru analytics
**Communication**:
- Communication with DOSM and GM as needed
- Complete monthly + quarterly recap document of actions and results pertaining to marketing and social media actions
- Participate in weekly & monthly calls to outline current focus, next 90 days and wins from a marketing, PR and positioning perspective
- Share social media industry trends, strategies and news within commercial team
**Public Relations**:
- Manage and liaise with hotel’s PR agency by communicating upcoming promotions and events
- Develop with DOSM and PR agency successful PR campaigns and strategies that positively impact the overall revenue performance of the hotel
- Internally communicate forthcoming PR-oriented visits and events
- Host, meet and greet journalists and track ROI
- Coordinate media trips from start to finish with hotel team and agency
**Social Media**
- Manage the day-to-day social media platform and have oversight of the social media plan
- Full content creation, where needed in cooperation with partners, photographers and videographers, following Kimpton brand media standards
- Build creative and relevant social media campaigns on all forms of social media channels including but not limited to; Facebook, Instagram, and others in an ongoing effort to boost traffic, increase revenue and attain overall social goals
- Review and manage all social channel analytics. Present in monthly recap for review meetings or monthly report
- Review and manage social media content calendar and posts on a regular basis
**Administrative**
- Maintain ongoing PR and Marketing calendar of events
- Maintain image library on share drive
- Develop PowerPoint and assorted presentations as required
- Complete all correspondence pertaining to Marketing department
- Complete all monthly, quarterly, and annual recaps
**What We Need From You**
- Bachelor’s degree / higher education qualification / equivalent in related field
- 2 years of related experience in marketing
- Deep knowledge in social media management
- Lifestyle attitude and creative mind, always up to date
- Good writing skills required
- Must speak local language(s)
**What** you can expect from us**
- Permanent employment contract
- Opportunities for professional development through numerous online and classroom seminars
- Annual target agreements & development plan for your career
- Christmas bonu
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