Senior Demand Generation Strategist

vor 6 Monaten

Duesseldorf, Deutschland Veralto Global Vollzeit

Videojet is proud to be a Product Quality & Innovation company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification_ _segments_ _all united by a powerful purpose: Safeguarding the World’s Most Vital Resources.

As part of our team, you’ll make an immediate, measurable impact on Safeguarding everyday essentials. You’ll also belong to a respectful and collaborative community that fosters career growth and professional development. You’ll be supported by resources that make a positive difference in your life because, at Videojet, we value your authenticity and want your talents to shine.

**About the role**:
The **Senior Demand Generation Strategist** will be responsible for developing and executing demand generation strategies to drive business growth for our products and services.

This role will report to the Senior Director of Global Demand Generation and will work closely with regional marketing, content marketing, marketing technology, marketing operations, product leaders, and senior leadership.

Acting as a strategic advisor to the Senior Director of Global Demand Generation, this role will be transversal and have exposure to all the Demand initiatives, providing ongoing strategic insights and analysis. This role will also help lead and oversee the development, prioritization, and execution of key transformational initiatives.

This position is part of the Global Demand Generation Team and will be based at our Wood Dale, IL headquarters.

**Primary Responsibilities**:

- Develop and implement demand strategies to drive awareness, engagement, leads, pipeline, and revenue.
- Collaborate with all the demand marketing team members and multiple cross-functional teams to maximize the impact of each strategic initiative.
- Ensure timely execution of demand generation action plans through precise project management and stakeholders' involvement.
- Carefully analyze data to identify trends, forecast outcomes, and evaluate the effectiveness of demand marketing campaigns.
- Develop processes to scale strategic initiatives globally with accurate tracking and reporting.
- Stay up to date with innovative marketing trends to identify opportunities and new potential demand channels.
- Drive a continuous improvement mentality with an open mind, also through rigorous and meaningful A/B testing.
- Proactively analyze and understand the competitive landscape to identify and develop new growth opportunities.

**Qualifications and Competencies**:

- Bachelor’s degree in a Technical/Business/Marketing field.
- Excellent project management skills with an ability to set and achieve strategic objectives.
- Minimum 5 years’ experience in a demand generation or digital marketing role, preferably in a B2B lead generation environment
- Highly results oriented, analytical and data-driven. Capable of dissecting complex data sets to identify trends, forecast outcomes, and evaluate the effectiveness of marketing campaigns.
- Strong and thoughtful collaborative approach with people influencing skills
- Effective presentation and communication skills to work with diverse and globally distributed teams.
- Flexibility and adaptability to change and to various competing demands.
- Dynamic, explorative, and entrepreneurial mindset adapted to a multinational organization.

**US ONLY**:
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $135,000 - $150,000 USD per year. This job is also eligible for Incentive Pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, m

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