Head of Marketing

vor 6 Monaten

Berlin, Deutschland Webgears GmbH Vollzeit

**This is what you’ll be doing**:
**We're on the lookout for an exceptional Head of Marketing (f/m/d) to spearhead our organic growth initiatives and elevate our company to new heights**. In this pivotal role, you'll have the opportunity to shape every aspect of our SEO strategy, from technical optimization to content creation, across our portals and media partner platforms in the dynamic markets of the US & Europe.

**More specifically, you will**
- Act as the foremost authority on SEO within the organization, steering the direction of SEO practices by keeping abreast of industry trends and ensuring that all stakeholders are aligned with these cutting-edge approaches.
- Lead all aspects of SEO, encompassing technical SEO, on-page, off-page optimization, and content strategy.
- Develop impactful strategies that significantly enhance organic visibility and engagement across our portals and media partner platforms in the US & Europe, leading the company's SEO and content strategy to foster organic growth across all channels.
- Further enhance our already best-in-class SEO approach focusing on user experience and performance.
- Continuously analyze the market landscape, including direct competitors and industry leaders, to refine and adapt our strategy for maximal impact.
- Oversee a dedicated team of eight full-time employees and additional freelancers, orchestrating the strategic execution and operational tasks.
- Develop and grow the team, setting clear objectives, and tracking progress towards achieving these milestones.
- Facilitate seamless collaboration between marketing, technology, and product management departments, leveraging your department’s insights to influence product enhancements and innovations.
- Evaluate the effectiveness of SEO initiatives, overseeing the budget and reporting on key metrics to internal stakeholders, thereby ensuring strategic alignment and accountability.
- Define, reboot, and implement the group’s overall marketing and communication strategy both, externally and internally.

**You’ll fit great with these skills and values**:

- You possess a degree or have completed vocational training in fields relevant to SEO, such as digital marketing or a technical discipline.
- You have a strong foundation of more than 10 years in SEO, with a portfolio that demonstrates significant achievements in this domain, ideally within the ecommerce and affiliate marketing industry.
- You have proven leadership experience, having managed a team of at least 5 individuals, preferably within a multicultural and international context.
- You are adept at setting, monitoring, and achieving key performance indicators (KPIs) for your team, with a keen analytical ability to interpret data and insights.
- You are proactive, with a hands-on approach to tackling challenges and driving projects to completion independently.
- You excel in communication, with proficiency in English that enables effective dialogue and presentations to a variety of audiences.

**What we offer**:
You get to be an integral part of an internationally successful company with flat hierarchies and actively participate in decision-making processes. In addition, we have these perks for you:

- An international English-speaking environment with offices in Germany and Austria,
- Flexible working hours, home office and modern office space located in the center of Berlin,
- An individual budget of 1,000 EUR per year for training, conferences, and coaching,
- Subsidized local transport, and other paid benefits,
- Weekly free breakfast in the office with as well as fresh drinks and snacks at all times.

**About us**:
***THE IMPACT YOU WILL MAKE**:
The Webgears Group is a leading international provider of commerce content solutions to premium media companies which operates smart shopping portals across several markets.

Our mission is to connect online shoppers with valuable e-commerce content across our partner network of trusted publisher brands by putting the user first and delivering industry-leading service with our team of performance-driven experts.

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