(Junior) Research Specialist Geomarketing
vor 1 Tag
Country
Germany
Job Family
Client Solutions
For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.
Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge
**Job Description**:
GfK GeoMarketing is dealing with all kind of location-related business questions. Where are my customers? How much potential is there for my product line and where can I find it? What is an optimal location for my branch and where to find it?
Main tasks
- Research, obtain and model spatial market data (socio-demographic data, Purchasing Power or regional potential data) in various resolutions up to street sections or grid cells, nationally and internationally, using R and GI-Software
- Modelling, analysis and interpretation of spatial data, company-specific data and statistical results and derivation of the necessary conclusions for the customers as well as preparation in reports and presentation
- Carry out projects with spatial and location-related issues together with customers and present the results
- Maintenance and further development of our internal automation tools in R
- Work together with our sales team in presentations and in support the sales with content and explanation of the methodology in customer presentations
- Actively work in agile and interdisciplinary teams of experts with the further development of our methodological skills and our product and service portfolios
**Requirements**:
- University degree in the fields of social sciences or economics, geography, etc.
- First professional experience in the fields of Geomarketing, in trade or in data analysis desirable
- Knowledge of R, processing of geodata, leaflets or shiny (must-have); Experience in package maintenance is a plus
- Applied knowledge in Geodata processing and analysis in GI-Systems (eg. ArcGIS, QGIS, RegioGraph, PostgreSQL)
- Enthusiasm for location-related topics, ideally experience in Geomarketing analysis and location research
- Willingness to Travel (Europe-wide)
- Excellent expressive ability, written as well as oral, counseling experience is a plus
- Ability to reflect, interpret and present statistical results and statistical results
- Prominent team ability
- Very good language skills in German and English, further language skills are desirable
We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.
We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.
Can there be a better place to take center stage in the digital revolution? We are excited to get to know you
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