Principal Product Marketing
Vor 3 Tagen
Your tasks
As our Principal Product Marketing (M/F/d) you will take over the commercialization of our product portfolio (both lab automation and lab IT) alongside our Product Managers. You deliver the right products to the right customer groups, leveraging and supervising both internal and external team members. Jointly, you create a commercialization plan for each of our products, considering synergies between the products.
- You plan, execute and analyze product marketing and communication campaigns throughout the different stages of the product life cycle - from launch to sunsetting.
- Your holistic view and understanding of the market enables you to derive customer segments and plan relevant content and campaigns for those.
- You work closely with our Product Managers to collect and leverage market und customer insights, supporting our product roadmap and development efforts.
- You gave an eye for detail - understanding trends and other market players to strategically positioning our products and services to ensure their market success.
- You liase with both existing partners as well as bringing in new ones, to strengthen partnership options and thus the commercial potential of our product offerings.
**Requirements**:
- You have an academic background with Marketing (or comparable) as well as a proven track record successfully launching and commercializing products in the medtech area
- You have expert level skills in CRM (preferably Hubspot) tools and other commercial tools and techniques (SEO, ERP, )
- You have a good technical understanding of both hardware and software products as well as strong product management experiences
- You are an open communicator - able to bring customers and partners together to achieve your set goals
- You have very good English AND German language skills, both spoken and written
Why inveox?
- To the Top: At inveox, we don't see our employees as resources, but as talents That's why we offer you many opportunities for personal and professional development
- Work-Life-Harmony: We support you in achieving the best performance through flexible working time models and home office option
- Meet & Mentor: At inveox you work together with experienced experts, have the opportunity to meet renowned industry experts and receive an introduction to the German start-up community
- Learn & Grow: In addition to support within and outside your team, you will receive regular feedback and personal coaching as well as methodical and practical training to promote your professional growth
- Team Spirit: You can expect regular team barbecues in the warm months, fitness sessions together, a Christmas and a summer party and lots of team events\_\_
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