Senior Product Marketing Manager

Vor 3 Tagen

Munich, Deutschland EGYM GmbH Vollzeit
Your daily workout

Would youlike to transform the fitness and health industry withus?

As a Senior Product MarketingManager (m/f/d), you will help us to effectivelyaddress different target groups, develop impactfulcommunication strategies, determine key messages for our products,and coordinate the Go-to-Market of new features.This sounds exciting to you? If so, seize your opportunity andapply for the position of Senior Product MarketingManager (m/f/d) in Munich in a role with a lot of creative freedomin productmarketing.

  • CustomerInsight Gathering: You participate in gatheringcustomer insights and extract customer needs, making a valuablecontribution to the product strategy and development. You are theowner of NPS campaigns and processes. You support the product teamin getting clear ideas and validating innovationconcepts.

  • DefineUSP: You define the value proposition for newfeatures with your colleagues from the product and marketing teams,clearly differentiating them from thecompetition.

  • Competitiveintelligence: Conduct detailed studies to followmarket trends and bestpractices.

  • Go-to-market:You develop go-to-market strategies and execute them yourself forour main initiatives, from team training, creating the rightmaterial and campaigns, setting up appropriate processes, anddefining and monitoringKPIs.

  • Productambassador: Promote post-launch successes, ensuresmooth liaison between the various teams along with productmanagers, and assist Marketing teams in the creation of variouscontent.

  • Positioningand Messaging: You are responsible for marketing newfeatures and solutions that meet the needs of specific customersegments (companies/partners/members). The full ecosystem is yourplayground; our products and portals, as well as the app store andmarketing website, need to be incorporated into yourstrategy.

  • Build thejob: As the first Senior ProductMarketing Manager in the Wellpass Product team, youwill need to define the process and standards for your role. Youmight align scope, knowledge, and rituals with the EGYM GroupProduct Marketing team but will be autonomous in that role withinthe Wellpass Business Unit.
Yourfitnesslevel

  • Youalready have at least 5 years of relevant professional experiencein (B2B/B2C) product marketing for softwareproducts.

  • Youhave strong analytical and communication skills, knowledge ofidentifying market needs, developing product go-to-marketstrategies, and productupdates.

  • Youhave already worked with marketing, sales, and product teams in thestrategic and customer-oriented positioning of aproduct.

  • You like to immerseyourself in topics and develop current market trends withinnovative ideas.

  • You have ahands-on mentality and enjoy taking end-to-end responsibility forprojects in a fast-moving environment and like to actively shapeprocesses.

  • You are a trueteam player (m/f/d) and interact successfully with colleagues incross-functional teams.

  • Youspeak English & German fluently,and speaking French is aplus.

Your training goalfor your first 6 months

  • Youhave successfully developed the go-to-market strategy for ourbiggest initiatives. You will be co-responsible for the adoptionrate of these initiatives (alongside our cross-functional squadmembers).

  • You brought yourexpertise and fresh ideas to the table, setting up the ProductMarketing scope, processes, and reputation in Wellpass teams,taking product marketing to a new level ofexcellence.

  • You establisheda trustworthy and efficient relationship with the Product Teammembers.

The equipment weprovide

  • You will be part ofthe product team and report to the Director ofProduct.

  • Enjoy the start-upflair of a well-established company with colleagues who simply"live and breathe" their job andmission.

  • Benefit from asteep learning curve and grow with varied and challengingtasks.

  • Benefit from flexibleworking hours, a hybrid workplace model, and 30 days of vacationper year.

  • Train for freewith EGYM Wellpass in several thousand sports and health facilitiesacross Germany and/or alternatively use our in-house gym with allEGYM Smart Strength and Smart Flex machines forfree.

  • Get a variety of greatdiscounted offers, from fashion to leisure, through our employeebenefits portal.

  • Stay activeand use our leasing bike offer for your way to work or in yourspare time.

  • Profit from ouremployer-subsidizedpension.

Your warm-upplan
  • HRMeeting
  • Meet Alexandre (Director ofProduct)
  • Case Study athome
  • Technical Meeting with Alexandre, Julian(VP Product), and Astrid (Product Manager)
  • Teamfit in person with Irina (Product Manager) and Nadja (Head ofMarketing)
ContactInformation

Contact Person: DolihaneFeddag
Please upload your CV inEnglish
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