Head of Marketing

vor 1 Tag

Berlin, Deutschland Zalando Vollzeit

Location

Berlin

Contract

Full time

Job Category

Marketing & Communications

The Head of Performance Marketing will lead a team of approximately 22 professionals across Performance, Brand, and Marketing Operations. They will oversee efforts in affiliates, display advertising, paid social, SEA, SEO, and ASO, ensuring a balanced approach between branding and performance marketing. Additionally, they’ll develop tailored marketing strategies and localize our customer experience across 17 Lounge markets.

Among your peers are: Head of Analytics, Head of Demand Tech, Head of Graphics and Content and Head of CRM.

**ABOUT LOUNGE BY ZALANDO**:
Lounge by Zalando is an online shopping club for fashion and lifestyle products in 17 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Lounge by Zalando is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.

**INCLUSIVE BY DESIGN**:
***:
**WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)**:

- Drive Our Marketing Strategy: Own the marketing strategy, balancing performance and brand to ensure a seamless user experience.
- Lead with a Growth Mindset: Use ROI-driven methods to maximize Lounge by Zalando's value and growth potential.
- Data-Driven Marketing: Leverage data insights to create personalized marketing activities. Proficiency in data analysis and tools like Google Analytics, Looker, and SQL is beneficial.
- Optimize for Efficiency: Refine investments and processes to enhance impact and drive profitable growth.
- Inspire and Lead: Guide and motivate a team of approximately 22 people.
- Champion Marketing Technology: Collaborate with MarTech and Analytics teams to enhance data and technology frameworks, focusing on MMM, incrementality, and attribution.
- Budget Management: Oversee and allocate marketing budgets, regularly analyzing and recommending adjustments for optimization.

**WE’D LOVE TO MEET YOU IF**:

- You have extensive leadership experience within consumer, data-focused and technology-driven international businesses.
- Successful commercial and technical leader with strong expertise in performance and brand marketing.
- Hands-on experience with digital marketing channels like TikTok, Snapchat, Google Ads, Facebook and SEO throughout the funnel.
- Strong quantitative and qualitative analytical skills, experience with building a marketing engine across tracking, attribution, automation, and optimisation.
- Proven track record successfully managing a multi-million dollar acquisition budget and taking a company through an intensive growth period.
- You have a customer-centric mindset, know how to put yourself in our customer’s shoes and have a strong commercial attitude.
- Proven Team Leadership: You have a strong track record of leading diverse teams, effectively managing different levels of seniority and technical expertise.
- Exceptional Stakeholder Management: You excel at managing stakeholders, confidently communicating with upper management and senior leaders to ensure alignment and garner support for Marketing initiatives.

If you think you have what it takes, we encourage you to

  • Head of Marketing

    vor 6 Monaten

    Berlin, Deutschland Podimo Vollzeit

    We are one of the fastest-growing podcast and audiobook platforms in Europe and we are now looking for a **Head of Marketing** for our German team. Come and join us on our journey to enrich lives through listening. **This is the role**: As the Head of Marketing, you will be part of the German team located in Berlin, and you will have a strong collaboration...

  • Head of Marketing

    vor 3 Monaten

    Berlin, Deutschland Eterno Health GmbH Vollzeit

    **Insights über die Position**: Wir suchen dich als Head of Marketing oder Senior Marketing Manager. Auch wenn du nicht alle Anforderungen erfüllst, freuen wir uns auf deine Bewerbung! **Deine Aufgaben**: Sei verantwortlich für eines der coolsten Projekte in Tech und Healthcare. Leite das Marketing Team und sorge für das Wachstum und den strategischen...

  • Head of Marketing

    vor 2 Monaten

    Berlin, Deutschland Tree.ly Vollzeit

    **Unlocking the full potential of forests, both ecologically and emotionally.**: Join us in our mission and support us in leveraging the full potential of our European forests. Treely connects forest owners with companies and helps forest owners to generate additional income by managing forests to become more climate resilient and to fulfil their role as the...

  • Head of Product Marketing

    vor 2 Monaten

    Berlin, Deutschland Tellent Vollzeit

    **Your Mission** The Head of Product Marketing will be in charge of owning and developing the Product Marketing function at Tellent. Leading a core function of the Marketing department, the Head of Product Marketing will lead their team towards empowering the regional commercial & marketing teams to execute revenue growth initiatives in line with the...

  • Head of Marketing

    vor 4 Monaten

    Berlin, Deutschland Chapter 2 Vollzeit

    **Your Role Within Our Client's Team** As **Head of Marketing,** you will lead their global marketing function, driving their brand presence and growth in a highly competitive B2B e-commerce and fintech landscape. This role is crucial in developing and implementing comprehensive marketing strategies to enhance their market position, generate leads, and...

  • Head of Marketing

    vor 3 Monaten

    Berlin, Deutschland Eterno Health GmbH Vollzeit

    **Insights über die Position**: Wir suchen dich als Head of Marketing oder Senior Marketing Manager. Auch wenn du nicht alle Anforderungen erfüllst, freuen wir uns auf deine Bewerbung! **Deine Aufgaben**: Sei verantwortlich für eines der coolsten Projekte in Tech und Healthcare. Leite das Marketing Team und sorge für das Wachstum und den strategischen...

  • Head of Marketing

    vor 7 Monaten

    Berlin, Deutschland Nailscamp GmbH Vollzeit

    Nailscamp is a leading and profitable European eCommerce business in the beauty sector with its brands Ongle24 and Nailscamp. With over 15 years of dedicated service, Ongle24 has prioritized delivering the highest quality at competitive prices for its customers, and through word of mouth Nailscamp achieved the market leadership in France and Belgium in the...

  • Head of Marketing

    vor 6 Monaten

    Berlin, Deutschland Choco Vollzeit

    To solve one of the largest problems of our generation we need to get the world’s best talent. We are on a mission to enable the global food system to become sustainable. Our technology is enabling thousands of restaurants, wholesalers, and producers across 7 countries to operate waste-free and efficiently already today. Yet, this is a drop into the...

  • Head of Marketing, Germany

    vor 7 Monaten

    Berlin, Deutschland Travelzoo Vollzeit

    **Head of Marketing, Germany** Travelzoo is seeking a Head of Marketing to join our team in Berlin or Munich on a permanent contract. This person will report to the General Manager, Germany. **A day in **the life**...** - Able to drive both ROI-based decision making and creative thinking at all levels, leading and evolving a brand to differentiate itself...

  • Head of Marketing B2C

    vor 4 Wochen

    Berlin, Deutschland DONE!Berlin Vollzeit

    Wir sind DONE!Berlin, ein internationales Beratungsunternehmen, das sich darauf spezialisiert hat, schnell wachsende Unternehmen jeder Größe dabei zu unterstützen, sich in der sich ständig verändernden Arbeitswelt zurechtzufinden. Unter anderem helfen wir unseren Kunden, die besten Talente für ihr Unternehmen zu gewinnen.Für unseren Kunden DEMECAN...

  • Head of Marketing

    vor 2 Monaten

    Berlin, Deutschland Tellent Vollzeit

    **Your Mission**: The Head of Marketing DACH is in charge of owning and developing the Marketing strategy for the DACH region. In collaboration with the GM and the other regional functional leaders, they are responsible for building the most efficient regional operating model, which supports effective multi-channel campaigns, aimed at achieving our regional...

  • Head of Marketing @ Vc Backed Company

    vor 6 Monaten

    Berlin, Deutschland XAnge Vollzeit

    Tasks - Get access to a pool of growing and high-potential scale-ups in Europe: Most of our startups get +100% growth every year, 4 of them are in the Next40 and 1 in FT120. - Be the first to know about new opportunities: As investors, we are the first to know when key executive roles are opening such as Head of growth and marketing, Chief Marketing Officer,...

  • Head of Marketing B2C

    vor 4 Wochen

    Berlin, Deutschland DONE!Berlin Vollzeit

    Wir sind DONE!Berlin, ein internationales Beratungsunternehmen, das sich darauf spezialisiert hat, schnell wachsende Unternehmen jeder Größe dabei zu unterstützen, sich in der sich ständig verändernden Arbeitswelt zurechtzufinden. Unter anderem helfen wir unseren Kunden, die besten Talente für ihr Unternehmen zu gewinnen. Für unseren Kunden DEMECAN...

  • Head of Marketing B2C

    vor 4 Wochen

    Berlin, Deutschland DONE!Berlin Vollzeit

    Wir sind DONE!Berlin, ein internationales Beratungsunternehmen, das sich darauf spezialisiert hat, schnell wachsende Unternehmen jeder Größe dabei zu unterstützen, sich in der sich ständig verändernden Arbeitswelt zurechtzufinden. Unter anderem helfen wir unseren Kunden, die besten Talente für ihr Unternehmen zu gewinnen. Für unseren Kunden DEMECAN...

  • Head of Marketing

    vor 6 Monaten

    Berlin, Deutschland Tchop GmbH Vollzeit

    **What we're looking for**: **..a Head of Marketing Communications & Sales in Senior Position to further grow our team of SaaS Platform enthusiasts at tchop.**: You are **Responsibilities**: Generate market and customer insight through external and internal research. Develop a concise understanding of different customer segments and devise effective and...

  • Head of Marketing

    vor 4 Wochen

    Berlin, Deutschland Eterno Group Vollzeit

    Sei verantwortlich für eines der coolsten Projekte in Tech und Healthcare. Leite das Marketing Team und sorge für das Wachstum und den strategischen Aufbau der Marke "Eterno". **‍ Deine Aufgaben** - Als Head of Marketing leitest du das Marketing Team und bist verantwortlich für die Entwicklung, Umsetzung und Analyse von erfolgreichen Marketingideen -...

  • Head of Influencer Marketing

    vor 6 Monaten

    Berlin, Deutschland The Female Company GmbH Vollzeit

    Empowering Womanhood Be part of the FemHealth revolution and join our awesome & purpose-driven team of talents in Berlin-Friedrichshain. **We are looking for**: Head of Influencer Marketing (m/w/x) Die Rolle At The Female Company we are building a strong community-driven & educative brand over all channels whilst working data-based and KPI oriented. As...

  • Head of Marketing

    vor 7 Monaten

    Berlin, Deutschland Mrs.Sporty GmbH Vollzeit

    **Wer uns kennenlernt, bemerkt sehr schnell**: Das System MRS.SPORTY mit Sitz in Berlin Charlottenburg ist irgendwie anders als viele Unternehmen in der Franchisebranche. MRS.SPORTY ist PINK. MRS.SPORTY ist ENERGIE PUR. Fast zwanzig Jahre ist es her, da eröffneten wir den ersten MRS.SPORTY Club in Berlin: Ein Sportclub nur für Frauen. Schon ein Jahr...

  • Head of Marketing

    vor 3 Monaten

    Berlin, Deutschland Lieblingsgarn GmbH Vollzeit

    Wir von Lieblingsgarn bringen das Thema Handarbeit kreativ ins Netz. Wir vertreiben in unserem Onlineshop lieblingsgarn.de alles, was die Herzen von Handarbeitsbegeisterten höherschlagen lässt. Wir nutzen aktuelle Technologien und wollen das Thema Handarbeit vom eingestaubten Image befreien. Wir haben viel vor und suchen für unser Team in...

  • Head of Marketing

    vor 6 Monaten

    Berlin, Deutschland Lieblingsgarn GmbH Vollzeit

    Wir von Lieblingsgarn bringen das Thema Handarbeit kreativ ins Netz. Wir vertreiben in unserem Onlineshop lieblingsgarn.de alles, was die Herzen von Handarbeitsbegeisterten höherschlagen lässt. Wir nutzen aktuelle Technologien und wollen das Thema Handarbeit vom eingestaubten Image befreien. Wir haben viel vor und suchen für unser Team in...