Product Director

Vor 2 Tagen

Berlin, Deutschland Zalando Vollzeit

**THE TEAM**:
Content Experiences builds remarkable and marketable experiences to support Zalando's vision of being the starting point for fashion and inspiration. We focus on inspiring and assisting customers through a range of content destinations, strategies and formats, to help them imagine and express their own individual style.

Customers spend more and more time consuming content across many platforms, seeking inspiration, new experiences and defining themselves by the cultures and communities they subscribe to. Furthermore the majority of our customers' purchase journey is focused on seeking inspiration and inspiring others post purchase, rather than spending their time on directly purchase related activities. Hence becoming a destination that customers go back to on a frequent and regular basis to be inspired and where they can experience a constant sense of exploration is vital to become the starting point for fashion for these customers.

The team is accountable for bespoke starting points that inspire customers across all of Zalando's offerings (eh. Themed Homes, Brand Partner Homes), managing and optimising content experience across the onsite customer journey from awareness to transactional activities, and enabling both internal and external parties to plan, execute and review onsite presence and marketing campaigns to deepen customer relationships.

Our bespoke destinations inspire more than 10 million customers every week and we make an impact on every single onsite customer journey.

**INCLUSIVE BY DESIGN**:
**THE ROLE**:
At a high level, the roles mission includes:
1: Crack inspiration beyond the purchase driven customer journey

2: Build the best possible marketing platform for authors on Zalando. One where the Group's growth can be driven by marketing Zalando's offering together with partners onsite.

3: Build, shape, train and foster a world-class product team that partners seamlessly with technology as well as commercial profiles to build and grow the business.

As the **Product Director **of Content Experiences you will be responsible for the end to end content experience on Zalando: From setting the strategy and direction, to defining the product roadmap, executing the roadmap with your Engineering and Applied Science colleagues to working with commercial functions such Propositions, Marketing and local market teams to operate and shape the content experience. Establishing clear and scalable frameworks on how to steer content visibility as well as how to measure and optimise content performance is part of your role expectation to inform Zalando's investment in creating high quality and scalable content for customers in 25 different markets.

You will directly manage a senior team of 3-5 talents depending how you set up the team. Your role is critical for Zalando to deeply understand our customers and change the experience to drive regular visits and interest, beyond one-time purchases. Success means customers open our app, not only when they want to buy Fashion or Beauty products, but when they want to be entertained, inspired, know about what's trending in Fashion and Lifestyle. Success means our investment in content allows us to leverage our own platform as our very best Marketing platform.

Specifically, this role will focus on defining a multi-year product vision and strategy across the whole content lifecycle, including engagement and retention strategies both for authors (eg. Brand Partners) and consumers. You will closely collaborate with Zalando Marketing, Partner Services, local Markets and different Propositions.

Working alongside our Director of Engineering, we are looking for a Director of Product Management to help us translate the Zalando Group Strategy into a clear vision for Content Experiences to deepen customer relationships.

We expect you to hold world class knowledge on driving inspiration and retention within large content ecosystems. As we develop and operate algorithmical personalisation and economical optimisation products you should have relevant background to understand the opportunities and complexities of building algorithmical solutions in scale.

**OUR OFFER**:
Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year to start
- Family services, including counseling and support
- Health and wellbeing options (including Gympass)
- Mental health support and coaching available

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