Global Brand Director

vor 2 Wochen

Berlin, Deutschland Fotografiska Vollzeit

Fotografiska, the photography museum, is the _Contemporary Museum of Photography, Arts, and Culture_. Founded in Stockholm in 2010, the Museum opened a treasured, historic landmark building in NYC’s Flatiron District in 2019. The iconic Stockholm and NYC locations are complemented by expansion in Tallinn, and a forthcoming Berlin Museum set to open in 2023. Fotografiska’s goals are simple: to inspire new perspectives for a more conscious world through the power of photography, to bring people together, and to raise awareness.

**The Role**

A part of our global corporate team, the Brand Director is responsible for building brand awareness, equity, and loyalty by developing on each of the unique, local brand positions established by our museums and uniting these to enhance overall brand perception. Working with our local Marketing + Brand teams to ensure a successful balance is achieved between local and overall brand vision, ensuring consistent use of brand and graphic language across the organization. The Director can expect to advise on the execution of brand programs, creative strategies, initiatives for both brand and branded venues, market demographics and positioning.

Reporting into the President of the global organization, the role works closely with the Executive Chairman as well as the Executive Directors for each location and ensures consistency, brand integrity and brand value across myriad touch points. The role is highly collaborative and requires cross-functional project team management to best position the brand locally and on the global stage.

The role does not currently have direct responsibility for managing a team and will be based in Berlin.

**Requirements**:

- Leads brand management, globally, to create advantage for Fotografiska and its associated brands and venues; provides advice and direction for local teams to ensure maximum visibility and profitability
- Develop and implement a comprehensive brand strategy that defines and aligns with Fotografiska's overall goals and objectives
- Responsible for supporting the integrity of the brand by ensuring that appropriate brand standards are monitored; developing tools and process (including SOPs) where required to improve efficiency across all projects and component tasks
- Based on an approved brand strategy, manage budget and ensure that marketing + brand campaigns and initiatives are cost-effective and drive ROI; review local brand budgets and spend, advising Executive Directors on methods for improving impact and managing costs
- Cooperate with creative agencies in the development and deployment of brand elements across platforms including websites, social media, print, and merchandise. Guides agencies + vendors and serves as project manager for global brand initiatives:

- Manages branding agency RFP process and contract approvals
- Manage and approve scope of work and payments for any contractors or vendors in support of brand initiatives
- Work with appropriate teams to define Fotografiska overall brand positioning, messaging, and voice, and to ensuring consistency across all marketing channels and touchpoints; participates in providing creative strategy/tactics for Fotografiska, as required or when requested
- Conduct market research and analysis to identify trends, consumer preferences, and various competitive landscapes to inform global brand strategy and messaging
- Bring, build and maintain relationships with key stakeholders, including cross-functional teams, design agencies, vendors, and agencies, to execute brand initiatives and campaigns
- Manage function-specific questions from local Marketing + Brand leaders, creative talent, and associated agencies; provide mentorship and guidance to ensure success
- Collaborating with local Sales teams and Partnerships/Business Development teams to ensure that messaging and positioning aligns with sales strategies and objectives
- Identify new opportunities for Fotografiska's growth, including new markets, product lines, or partnerships, and developing plans to capitalize on these opportunities through the brand lens
- Monitor performance metrics and KPIs to assess the effectiveness of marketing campaigns and initiatives and make data-driven decisions to optimize results
- Ensuring that Fotografiska's values and mission are reflected in all marketing activities and initiatives and that the brand is positioned as a leader and industry authority in the photography and art world
- Ad hoc tasks, as required

**Requirements**:

- 10+ years of leading brand process and positioning for businesses driving cultural concepts in hospitality, lifestyle, art + design, or likewise heavily “zeitgeist” influenced brand offerings
- Previous experience working with an international brand, ideally with interests in highly saturated cultural markets (for e.g., New York, London, Shanghai, Berlin, etc.)
- Deep experience galvanizing local interests around global business goals; previous ownership

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