Brand & Performance Marketing Director

vor 3 Wochen

Berlin, Deutschland Stott and May Vollzeit

My client are a European market leader for smart products and services to manage your energy consumption and control your climate at home


Responsibility

  • Responsibility for all media campaigns, inspiring and engaging our consumer audiences through best in class (digital-first) execution. Delivering seamless and relevant media experiences across all touchpoints and channels in performance and awareness channels.
  • Short- and long-term strategy for end-to-end campaigns across markets, from strategy & planning through to activation and optimization across channels.
  • Campaign budget ownership.
  • Driving the agenda and innovation roadmap with media agencies, suppliers and key media partners (Meta and Google among others).
  • Owning the digital test & learn agenda, driving critical initiatives and test plans that have potential for high-scale impact against key business metrics to drive growth and engagement.
  • Supporting the Global Head of Marketing in the annual marketing planning process, taking into account all paid media touch points along the CDJ to drive a seamless consumer experience.
  • Continually analyzing and reviewing existing strategies, media plans and tactics to continuously improve performance and drive media effectiveness.
  • Overseeing & coordinating Influencer marketing activation as part of campaign programs.
  • Managing, leading and developing a direct team. Building a highly capable and engaged team.


Requirements

  • >8 year of experience in Media in both Performance and Brand building. Preferably across European markets.
  • Skilled in Media strategy, execution, tracking and optimization.
  • Experienced in managing internal and external stakeholders such as suppliers, agencies and media partners.
  • Proven leadership experience taking existing teams to the next level and building high performing structures and capabilities.
  • Hands on mentality and entrepreneurial spirit with the drive to shape and build.
  • Understanding of latest tech and digital trends and translation into actionable ideas.

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