Consumer Direct Marketing Specialist

vor 3 Wochen

Berlin, Deutschland Nike Vollzeit

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

WHO WE ARE LOOKING FOR:
This role is temporary to cover maternity leave and will be for a minimum of 12 months.

We are looking for a Consumer Direct Marketing Specialist - Activity Apps Operations. You will be part of the Berlin key city marketing team who is responsible for:

- Humanizing our brand through relationships on the ground with key communities, athletes, and athletes* that move our world forward through movement
- Engaging members 365 with a focus on activity (movement), connections (relationships), and purpose - optimizing key membership KPIs and bringing the magic of Nike to life on the ground for the members who love us the most
- Owning targeted brand extensions that amplify our brand narrative

WHAT WILL YOU WORK ON:
As Berlin CDM Specialist - Activity Apps Operations (ETW) you will be a part of the Berlin Consumer Direct Marketing function, reporting to the Berlin Consumer Direct Marketing Manager - Activity Apps & Operations. In this role, you will learn the fundamentals of the marketing engine of the Nike-owned digital ecosystem which will set you up for the future of digital marketing. Your core duties will include the execution and operationalization of digital features/services in the Nike Activity Apps NRC (Nike Running Club) and NTC (Nike Training Club) to engage with Nike members, with a focus on the following:
Operationalization and Execution of:

- NTC App features like NTC Livestream and NTC Video Workout
- NRC App features like Audio Guided Run, Run Challenge, etc.

Operationalization and Execution means:

- Support and inform internal stakeholders who are building marketing plans including the Activity Apps about the technical capabilities and timelines of bringing to life a new feature or digital service.
- Organizing the publication calendar of the Nike App, Activity App, and Nike Experience initiatives and providing overviews to the marketing team.
- Staying in close partnership with the Activity App team in Nike’s European headquarter to be informed about future changes in the apps.
- Taking care of the software-back-end tools of the Nike app ecosystem to push content and features live into the apps.
- Manage and brief production agencies, coaches, and sports communities for the NTC broadcast.
- Manage and brief the processes of recording audio-guided runs with external agencies, coaches, and sports communities.
- Educate and support internal stakeholders about how to set up a Nike Experience in Nike’s digital ecosystem.
- Identify key workflows and optimize processes between different stakeholders through the creation of playbooks, intake forms, etc., and by learning from the teams in the European headquarter as well as from other key cities.
- Keeping track of the performance of the Activity App features that got executed.

WHO WILL YOU WORK WITH:
In this role you will work fluidly across the full city marketing team, aligning priorities, roles & responsibilities for all processes with your core team CDM Activity Apps and Operations. Next to that, you will work closely with the Berlin marketing teams Performance & Lifestyle Brand, Purpose marketing manager, consumer insight function, and Brand Creative Studio team to optimize the workings of our membership marketing engine in the city. Finally, you will work with the EMEA Consumer Direct Marketing Operations team and the EMEA Activity App team to share standard methodologies and keep abreast of any EMEA strategy or technical developments to help us better engage with members in the city. The shape of your day-to-day work will vary.

WHAT DO YOU BRING:

- Demonstrable experience at least as an intern in a marketing function, for example; direct marketing, sports marketing, brand marketing, creative marketing. Experience in one of these functions at Nike is a plus.
- Preferably prior marketing experience in Berlin/Germany and a demonstrable understanding of the consumer, the athletes, the city, and Nike’s position within.
- Experience in digital marketing including the operational process and execution

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