Brand Director

vor 1 Monat

München, Deutschland LEGO Vollzeit

Take stewardship of one of the world’s most popular brands, inspiring millions of children, families and adults to play, have fun and learn with our exciting, novel and relevant products.

This Brand Director position will be responsible for bringing the LEGO stories & experiences to life in DACH (Germany, Austria and Switzerland) to deliver on our vision for the future.

**Please note**:No relocation assistance is offered for this position.

**Core Responsibilities**:

- Develop and implement mid to long term marketing strategic directions for the relevant audience and their parents (shoppers).
- Develop 360 degree Marketing Campaigns stretching across Paid, Owned, Earned, Shared: Activate Global Toolbox and secure local relevance.
- Provide portfolio and communication input into global stakeholders and secure DACH acting as lighthouse for regional and global collaboration.
- Secure achievement of business and brand relevant KPIs like Consumer Sales, Brand Equity measures, etc.
- Guide and develop your direct reports and play your part as member of the Marketing Leadership Team for our DACH Marketing Strategy.
- Manage a variety of internal and external collaborators (Key Account, Demand Planning, Trade Marketing, Communications, License Partner, Agencies, etc.).

**Play your part in our team succeeding**:
The DACH Brand Management team provides insights and collaborates with the global teams, where campaigns and products are developed. The audience teams then bring these products and stories to life in our markets. Working with sales and operations teams, as well as agency partners (media, event, PR, influencer, etc.), licence partners, media (incl. social and influencer), the LEGO ecosystem (LEGO Retail, LEGOLAND, Merlin, etc.) and brand partners is part of the success of the LEGO marketing approach.

The goal is to build and foster consumer demand for the LEGO Group by capturing consumer, shopper and market insights and working them into engaging, compelling and innovative go to market plans, campaigns, activations, events, omnichannel, in store and online presentations and overall marketing programs that remain grounded in a strong brand, commercial understanding and focus.

**Do you have what it takes?**:

- Several years of experience as a Brand, Marketing and/or Sales professional, ideally from one or more FMCG companies.
- Demonstrable track record of driving brand love, brand growth and brand health paired with a strong focus on delivering commercial KPIs (CS, Market Share, etc.).
- Proven experience operating and developing broad networks with internal and external collaborators.
- Demonstrated understanding of all major media channels (incl. social) & touchpoints, KPI setting, insight-based hypothesis testing, measurement and test & learn culture.
- Leadership mentality; envisioning, engaging and enabling teams to succeed professionally and personally.
- Demonstrated ability to be an impactful member of a leadership team.
- Self-motivated and highly driven for results with a fun, can-do mentality and the ability to take others on the journey.
- Strong communication, conceptual thinking and persuasion skills, with ability to translate insights into concepts and into action.
- Proficiency in English is a prerequisite. Proficiency in German is a significant advantage.

LI-NS2

Subject to IPE evluation result by Global Rewards. - Evaluated based on business size, complexity, team size and etc.

**What’s in it for you?**

Here is what you can expect:
**Family Care Leave**:

- We offer enhanced paid leave options for those important times.

**Insurances **- All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

**Wellbeing**:

- We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

**Colleague Discount **- We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

**Bonus**:

- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

**Workplace**:

- When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

**Join the LEGO® team today.

  • Art Director, Brand Innovation Lab

    vor 3 Wochen

    München, Deutschland Amazon Online Germany GmbH Vollzeit

    5-6+ years conceptual creative (Art Director) experience at advertising agencies and/or as an in-house creative. - An online creative portfolio demonstrating a conceptual thinking skillset, art direction and design. - In-depth understanding of industry design tools (Ex. Adobe Creative Cloud, Figma, InVision), and a basic understanding of UX design. -...

  • Account Director

    vor 3 Monaten

    München, Deutschland hw.design gmbh Vollzeit

    **Über hw.design gmbh**: In einer sich tiefgreifend verändernden Welt können Unternehmen zu Leitsternen des Wandels werden. Wir begleiten sie dabei, ihre Chancen zu fokussieren, ihre Zukunftspotentiale zu entfalten und somit ihre Strahlkraft zu erhöhen. Mit ganzheitlichen Unternehmensauftritten, die einen Mehrwert für eine werthaltige Zukunft zum Ziel...

  • Director, Global Events

    vor 8 Stunden

    München, Deutschland Celonis SE Vollzeit

    We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us. Celonis is growing its Global Events & Experiences group and looking for...

  • Senior Director, Sales, Dach

    vor 2 Monaten

    81373 München, Deutschland Graphisoft Vollzeit

    **Senior Director, Sales, DACH (w/m/d)**: Der Senior Director, Sales, DACH ist für alle unsere vertrieblichen Belange im deutschsprachigen Vertriebsraum verantwortlich. Dies schließt die vertriebliche Betreuung bestehender Partner und Kunden sowie das weitere Wachstum auf diesem Markt ein. **Deine Aufgaben bei uns**: - Sicherung des bestehenden Umsatzes...

  • Director E-commerce

    vor 3 Monaten

    80337 München, Deutschland happybrush GmbH Vollzeit

    **Lust auf eine neue Herausforderung?**: Du brennst für Marketing und hast Lust maßgeblich die Skalierung einer DTC Brand voranzutreiben? Außerdem hast du bereits einschlägige Erfahrung in der Führung eines Teams und möchtest Teil eines schnell wachsenden, dynamischen und jungen E-Commerce Unternehmens sein? Dann suchen wir genau dich! Wenn du Lust...

  • Director Development Italy

    vor 2 Monaten

    81539 München, Deutschland Motel One Vollzeit

    **Company Description** Motel One is expanding its portfolio across Europe and the US with a secured pipeline of more than 120 hotels and 34,000 rooms. Our new lifestyle brand "The Cloud One Hotels" is a further driver for growth that opens up new opportunities. The professional and personal development of our employees is very important to us. The work in...

  • Director of Development Italy

    vor 4 Wochen

    Garching bei München, Bayern, Deutschland Motel One München Headoffice Vollzeit

    About the RoleThe Director Development Italy will be responsible for identifying new projects and opportunities for the Motel One and The Cloud One Hotel brands in Italy.Key responsibilities include:Engaging with property owners, developers, investors, and consultants to grow the network of business partners and property experts throughout Italy.Analysing,...

  • Director Development Spain

    vor 2 Monaten

    München, Deutschland Motel One Vollzeit

    **Company Description** Our heart beats turquoise.** Working at Motel One is like coming home to friends, where you can be your true self and where appreciation and support matter. We meet on an equal footing and see ourselves as one team: from our management to our trainees. We create a home away from home for our guests with our shared passion for modern...

  • Director of Development Italy

    vor 3 Wochen

    Garching bei München, Bayern, Deutschland Motel One München Headoffice Vollzeit

    Key ResponsibilitiesThe Director of Development Italy will be responsible for identifying new projects and opportunities for the Motel One and The Cloud One Hotel brands in Italy.Engage with property owners, developers, investors, and consultants to grow the network of business partners and property experts throughout Italy.Analyse, negotiate, and acquire...

  • Regional Sales Director, Dach

    Vor 7 Tagen

    München, Deutschland Sinch Vollzeit

    About SINCH At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation! Description As Regional Sales Director Enterprise for our DACH region, you will be leading a highly motivated, and talented, installed based sales and account management team, and will be responsible for achieving the...

  • Senior Art Director

    vor 3 Monaten

    München, Deutschland Kartenliebe GmbH Vollzeit

    **Art Director Motion & Content (m/w/d)** **In München** HEY DU! **Ab sofort** suchen wir Dich an unserem Standort **im Herzen von München** als **Art Director Motion & Content **(m/w/d) in **Voll - oder Teilzeit**. Du begeisterst Dich für schöne Produkte, hast ein Auge fürs Detail und liebst besondere Designs? Du willst unsere Corporate Identity...

  • Brand Lead Pain Voltaren

    vor 2 Monaten

    München, Deutschland Haleon Vollzeit

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Voltaren, Sensodyne, Panadol, VitaSprint, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Senior Art Director

    vor 2 Monaten

    München, Deutschland Home Shopping Europe GmbH Vollzeit

    HSE ist ein führender Anbieter in Europa im Bereich Live Commerce. Ob über einen der drei TV-Sender, den Onlineshop, die prämierte HSE App oder über Social Commerce - die Kund:innen entscheiden, wann und wo sie bei HSE shoppen. HSE steht für die unterhaltsamste Form des Shoppings und begeistert 1,3 Millionen aktive Kund:innen, die das kuratierte...

  • (Junior) Digital Art Director

    vor 2 Wochen

    München, Deutschland LEWIS Vollzeit

    TEAM LEWIS ist eine inhabergeführte, internationale Agentur für Kommunikation und Marketing. An 25 Standorten mit weltweit ca. 700 Kolleg:innen vereinen wir kreative Exzellenz, strategische Innovation und kulturelle Vielfalt. Mit unserem integrierten Ansatz und interdisziplinären Expert:innen aus der ganzen Welt schaffen wir maßgeschneiderte und...

  • Commercial Director

    vor 2 Monaten

    81667 München, Deutschland Hilton Vollzeit

    Commercial Director HILTON MUNICH CITY - Business hotel in a prime location. With 483 rooms, 9 meeting rooms, 24/7 fitness room and executive lounge, the hotel is a popular choice for business and leisure guests who want to explore the city on foot. The 'Juliet Rose' bar is a real highlight in Munich. Join Hilton: 24 brands. 126 countries. More than 7,000...

  • Associate Director Marketing Hematology

    vor 1 Monat

    München, Deutschland Regeneron Pharmaceuticals Inc. Vollzeit

    Join our newly established Hemato-Oncology organization as a Brand Lead and become a key member of the Germany Oncology Team! We are looking for an experienced professional to lead, support, and develop our hemato-oncology launch strategy and go-to-market activities for bispecific antibodies, primarily focusing on the German market, the first launch country...

  • Dtc Business Development Director

    vor 2 Monaten

    München, Deutschland MSC Cruises Vollzeit

    The DTC Business Development Director oversees Germany, Austria, Switzerland & Benelux and supports the Regional Sales Executive in GVA HQ in delivering revenues in each local market from the main DTC channels: - Web site - Contact Center - Fluent in English and in German. French, Dutch, Luxembourgish is an advantage. - Degree in Marketing, Business,...

  • (Junior) Executive Art Director

    vor 4 Wochen

    München, Deutschland OMG Omnicom Media Group GmbH Vollzeit

    OMD Create Wir sind die Kreativ-Unit der weltweit größten Mediaagentur. Das verschafft uns unmittelbaren Zugriff auf nahezu unbegrenzte Kunden- und Marktdaten. Dieses Knowledge kombinieren wir mit Agilität und Konzeptionskraft und bringen Insights, Idee, Strategie und Produktion zusammen. Unser Ziel: Konzepte, die Menschen auf Augenhöhe ansprechen. Für...

  • Art Director Motion

    vor 4 Wochen

    München, Deutschland kartenliebe GmbH Vollzeit

    HEY DU!Ab sofort suchen wir Dich an unserem Standort im Herzen von München als Art Director Motion & Content (m/w/d) in Voll- oder Teilzeit. Du begeisterst Dich für schöne Produkte, hast ein Auge fürs Detail und liebst besondere Designs? Du willst unsere Corporate Identity richtig gut aussehen lassen und hast Lust, mit uns Vollgas zu geben, damit in...

  • Director of Field Marketing

    vor 2 Monaten

    München, Deutschland Workday Vollzeit

    Your work days are brighter here. At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our...