Performance Marketing Specialist

vor 2 Monaten

Berlin, Deutschland Payrails Vollzeit

**The Company**:
Payrails is an innovative technology company with a team that has many years of experience in the payment industry and a real-life understanding of the merchants’ needs. We have seen the complexity firsthand and we have learned from all the challenges we've faced. Now we want to help leading technology companies around the world accept payments and build financial services with mínimal upfront investments.

Our vision at Payrails is to reimagine payments. We do this by removing heavy reliance on Engineering efforts using composable building blocks that put the control firmly in the hands of our customers. We exist to help our customers become more productive and flexible, impacting directly on their ability to grow.

We are joined in our mission by top-tier investors Andreessen Horowitz, HV Capital, EQT and General Catalyst alongside a great cast of knowledgeable angel investors to enable us to solve the growing complexity of payments.

At Payrails, we are committed to building a team full of the most talented people. Excellence is part of our values and we understand that in order to achieve this, we need to build an environment where skilled people can work openly, collaboratively, and with the utmost trust in one another. We believe people thrive the most when they are fully aware of what the business is trying to achieve, why it is important to the market, and what challenges lie in the way to reaching our goals. In such an environment we believe people can truly excel, grow and enjoy working together. We try hard to be a company where everyone is inspired and feels a sense of responsibility to do the right thing to help us bring our vision to life. Succeeding with us is about finding solutions to the most pressing problems and executing them effectively.

**Your Team**:
Payrails is a highly dynamic workplace with our Marketing Team sitting right at the centre of this. Our mission is to:

- Understand our customers and marketplace
- Define a successful positioning in the market
- Develop a highly recognized top brand in the industry

As part of our marketing team, you will join a collaborative and enthusiastic group of individuals who are passionate about crafting compelling campaigns and fostering meaningful connections with our B2B clients. We take pride in our team's ability to adapt to the ever-changing marketing landscape, constantly seeking new opportunities to showcase our brand and deliver exceptional value to our customers. You will gain an opportunity to work with some of the brightest minds in the industry with the freedom to make your own impact.

**What You will be doing**:

- ** Campaign Management**: manage the end-to-end campaign lifecycle (e.g., Google Search, LinkedIn), including planning, execution, monitoring, and reporting, while ensuring alignment with KPIs and growth goals.
- ** Performance Reporting**:Monitor and analyze key campaign metrics (e.g., CTR, CPL) to uncover insights and guide future strategies. Additionally, prepare regular performance updates and optimization recommendations, sharing findings with teams and stakeholders.
- ** Cross-Team Collaboration**:partner with stakeholders to align on creative assets, bidding strategies, targeting, and budget distribution across platforms and channels.
- ** Landing Page Optimization**:implement and evaluate A/B tests to continuously improve landing page performance.
- ** Competitor Analysis**:conduct competitor analysis to identify opportunities and refine strategies.

**You'll be great for this role if**:

- You have **at least three years of experience in B2B performance marketing**. Agency experience is preferred.
- You are highly analytical and enjoy using data to inform decisions and uncover opportunities for optimization.
- Hands-on experience with Google Analytics, Google Tag Manager, Google Ads and LinkedIn Ads is a must. Experience with DV360 is a plus.
- Ideally, you would have experience with CRM platform integrations. Pipedrive is preferred.
- You are a quick learner who can rapidly understand problems and develop effective solutions.
- You have strong problem-solving skills and can think creatively to find innovative approaches to challenges.
- You are self-motivated and thrive in a dynamic environment where you can take ownership of projects.
- You are fluent in English; additional languages are a bonus but not required.

**Why You should join Payrails**:

- You can truly create your own path by taking responsibility and implementing your own ideas
- We offer visa and relocation support to you and your family where required
- We offer a hybrid working environment
- You have 27 annual vacation days + 1 day of paid birthday leave for you to have fun and party without any worries
- We get together regularly for team lunches and events
- You help us shape the future of payments

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