Head of Performance Marketing

vor 3 Monaten

Berlin, Deutschland Bling Vollzeit

At Bling, we believe there's nothing more important than family. That's why we're working every day to provide families peace of mind through our app.

Bling is Europe's leading Family-Fintech platform, making household organization easy for every family. Though launched just a year ago, we are already among Europe's fastest-growing consumer brands, on track to becoming the daily companion for millions of families. Bling is backed by Europe's top VCs and tier 1 international angels.

For this journey, we're searching for a **Head of Performance Marketing** to scale our performance budgets in Germany and expand our performance marketing team.

**What you'll be doing**:
**_ In a nutshell: _**_Leading all performance marketing efforts of Bling_**

In your role, you're planning and executing strategies for scaling the performance marketing efforts for all our products in Germany, and later Europe. You will work closely together with our performance marketing manager, the creative team, CRM/CRO team and product and engineering team.
- Achieve our growth KPIs (MoM Revenue Growth, CAC/LTV Ratio)
- Plan, execute, and optimize performance marketing strategies for all products
- Efficiently scale budgets for all web
- and app campaigns including but not limited to Google, Meta, TikTok, and Outbrain/Taboola
- Create a martech setup for detailed attribution, automation, and rapid budget optimization across all channels
- Manage and expand the performance marketing team and ensure continuous development of team members
- Collaborate with brand & creative lead and in-house creative studio to continuously improve and innovate creative angles and ad formats
- Collaborate with CRM and CRO team to improve conversion rates and develop new acquisition funnels

**What we're looking for**:

- You have 5+ years experience in performance marketing for D2C brands in Germany (both app and web marketing)
- You have successfully scaled acquisition budgets in the German market 3-4x at least once (ideally from ~100K/month to ~500+K/month)
- You have experience in leading a team of performance marketing specialists, and helping them grow in their role over time
- You have expertise in advertising with Google (Search, Display, YouTube, ACI, Performance Max), Meta, and TikTok and understand how the channels work together
- You have some experience in advertising with Apple Search Ads, native ads (Outbrain/Taboola) and (optionally) connected TV
- You have a strong technical understanding of app
- and web attribution, experience with Adjust or AppsFlyer and (optional) some experience with marketing mix modeling (MMM)
- You have experience in building an automated, cross-channel analytics setup to efficiently allocate budgets and optimize channels
- You have experience in working with an in-house creative studio for rapid creative testing and scaling creative production

**What's waiting for you**:
At Bling, you work on a product that is admired by families. You contribute to improving financial literacy in Europe. And together with a strong team, you make the impossible possible. Bling is creativity, ambition, and teamwork. You will work closely with our founding team. And you will be able to leave your mark on Bling.

The following benefits complete the collaboration:

- Close collaboration with our founders and a talented team
- The chance to help build the first Family-Fintech in Europe
- Central and modern office in Berlin Mitte with direct subway connection and a diverse culinary offer for lunch
- State-of-the-art equipment from Apple and a freely selectable setup
- Flexible working environment
- Weekly team lunch and other activities that bring us closer as a team

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