Associate Director for Digital Analytics

vor 7 Monaten

Berlin, Deutschland HelloFresh Vollzeit

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
- The role

As an Associate Director for Digital Tracking Implementation you lead the collection of front end user behavioural data across 18+ countries. As an expert in the field, you work with stakeholders across HelloFresh advocating best practices and delivering enhancements to our digital tracking infrastructure that drive our digital tracking capability to the next level.

What you’ll do
- Design and implement digital tracking solutions to evolve our existing largely Google-based stack
- Responsible for our digital tracking spend, ensuring we make the most of our budget
- Partner closely with stakeholders across HelloFresh including developers, marketers and users of behavioural data, contributing to a rich data-driven culture by ensuring tracking is reliable and efficient
- Develop and maintain custom client and server side implementations for multiple marketing vendors
- Quickly troubleshoot and debug tracking issues to ensure that our data is accurate and complete
- Ensure we remain up-to-date with the latest trends in digital analytics regarding privacy, browser restrictions and web development
- Able to work hands on as well as by motivating a vibrant team around your vision for how we collect and provision behavioural data

What you'll bring
- Strong coding skills in JavaScript, HTML, CSS, or other programming languages
- At least 3 years experience managing a team of individual contributors as a direct people manager
- Extensive experience with Google Tag Manager (GTM) and other tag management systems
- Extensive experience with digital analytics tools such as Google Analytics, Adobe Analytics and similar tools
- Strong experience with debugging tools such as Charles Proxy or Fiddler.
- Excellent communication skills, with the proven ability to translate complex business requirements into technical and analytical briefs, and present your findings in a clear and precise way

What we offer
- A significant discount on your weekly HelloFresh box
- Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
- Mental health support, including Headspace subscription and access to qualified therapists through Spill
- Budget for home office supplies
- Monthly transportation budget through Rydes app
- Working parents support
- Additional perks include: Annual German language budget, discounts for John Reed gyms & Urban Sports Club, regular company events, fresh fruit & free drinks in the office, in-house yoga classes, weekly discount on the Convini vending machine in the office
- Hybrid working model (option to work from home for up to 50% if preferred)
- Sabbatical leave option after 18 months of being with HelloFresh
- HelloFresh Pension Scheme that is subsidized with 20% on top
- A diverse and vibrant international environment of 90+ different nationalities
- The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

Are you up for the challenge?

For insight into our interview process take a look at our recent post here.

ANALYTICS
- About HelloFresh
- We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

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