Director of Industry Demand Generation

vor 5 Monaten


Munich, Deutschland Salesforce Vollzeit

Job Category

Marketing & Communications

Job Details

**About Salesforce**

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you’ve come to the right place.

As the Director of Field Marketing for Germany & Austria, you will play a pivotal role in leading our Industry GTM team. Reporting directly to the Head of Marketing in Central Europe, you will orchestrate strategic initiatives aimed at driving demand generation, fostering customer engagement, and achieving growth targets within the region. This leadership position requires a dynamic and empathetic leader with extensive experience in industry marketing, ideally within a large enterprise software company or top industry.

**Key Responsibilities**:
**Leadership**:

- Foster a culture of excellence within the Industry marketing team, providing mentorship and guidance to drive professional growth and performance.
- Actively participate in the Central Europe Marketing Leadership team to drive growth, formulate strategy, and improve overall team performance.

**Go-to-Market Strategy**:

- Collaborate with EMEA and Global marketing teams, as well as sales leadership, to develop and implement comprehensive go-to-market plans tailored to the German & Austrian markets.
- Orchestrating cross-channel marketing initiatives, including campaigns, digital strategies, strategic events, executive programs, and Salesforce Innovation Centre engagements, to drive alignment with business objectives and achieve marketing targets.

**Data-Driven Innovation**:

- Analyze customer data to effectively target and engage key demographics, align marketing plans with sales objectives, and increase impact and engagement over time.

**Stakeholder Alignment**:

- Establish effective communication channels with key stakeholders, particularly sales leaders, to ensure alignment of marketing strategies with business priorities.
- Bridge communication gaps between sales and marketing teams, ensuring clear understanding and support of top-down decisions and actions to get results.

**Performance Management**:

- Lead the development and execution of annual industry marketing plans, taking accountability for budget management and quarterly targets.
- Monitor and optimize marketing metrics to ensure measurable and accountable results, with a focus on lead generation and conversion efficiency.
- Foster collaboration across multiple teams to empower Trailblazer customers and drive advocacy for [Company Name].

**Required Skills**:

- 10-15 years of professional experience with a minimum of 10 years in marketing roles.
- Proven track record of leading and developing diverse teams to achieve outstanding results.
- Strong background in holistic digital marketing strategies, with expertise in using digital channels for customer engagement and lead generation.
- Proven track record to build customer-centric marketing strategies that drive business growth and success.
- Results-driven approach with outstanding problem-solving skills and a focus on continuous improvement.
- Outstanding communication and presentation skills, with the ability to effectively articulate complex ideas to diverse audiences.
- Outstanding time management and prioritization skills, with the ability to thrive in a fast-paced environment.
- Highly motivated and transformative self-starter, capable of inspiring and motivating teams towards shared goals.

Join Salesforce today and be part of a dynamic team dedicated to driving innovation and success in the German & Austrian markets

*LI-Y

Accommodations

Posting Statement

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce. 

Salesforce welcomes all.



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