Head of B2C Martech

vor 7 Monaten

Berlin, Deutschland Doctolib Vollzeit

**What you'll do**:
Doctolib operates in a dynamic and competitive market, leading our B2C Marketing teams to become more adaptable and responsive to external factors and internal product releases. As part of our brand new MarTech unit, you will play a crucial role as the "mechanics" of our existing B2C Patient Marketing organization by providing them with a suite of automated delivery and analytics solutions.

Reporting into our interim Marketing & Communication Lead, you'll be leading the strategy, execution, and optimization of scalable, multi-channel marketing solutions that drive growth and engagement in our Patient community.

Working at the confluence of our marketing organization and product & technical teams, you will be responsible for driving the patient traffic and journeys across all B2C channels, both for our existing and new markets, with the unique opportunity to further build your organization and scope in the future.

**Your responsibilities will include, but are not limited to**:
**App and mobile Marketing**
- Build a comprehensive strategy for app engagement and growth, thanks to best in class tooling across organic (ASO) and paid channels
- Collaborate cross-functionally (typically Data, B2C Marketing, GTM teams) to enhance our app user experience and value proposition.
- Implement a data analysis framework for continuous improvement of app metrics.

**Customer Relationships Management**
- Develop a CRM strategy that enhances patient engagement, optimizes communication flows, and leverages data for personalized patient journeys.
- Define and deploy a CRM tool to support sophisticated marketing and communication strategies.
- Develop CRM use cases that align with patient needs and lifecycle stages.
- Integrate CRM initiatives with broader marketing goals for cohesive patient experiences.

**SEO**
- Lead the SEO team and initiatives, cultivating organic growth through strategic SEO practices, content optimization, and technical SEO enhancements.
- Promote a culture of innovation and continuous learning within the team.
- Collaborate with content, tech, and product teams to ensure SEO best practices are integrated into all facets of Doctolib's online presence.

**Diffuse Best Practices Across Marketing Departments**
- Develop a centralized knowledge base for BtoC marketing best practices, guidelines, and templates.
- Organize regular training sessions and workshops to ensure widespread adoption of best practices
- Periodic review and refinement of best practices to reflect evolving marketing strategies, technologies, and market conditions

**Ad-Tech Infrastructure to Support B2C Marketing**
- Maintain existing ad-tech stack to ensure it meets the needs of dynamic B2C marketing campaigns.
- Select and implement advanced tools to fill any existing gaps and provide new capabilities.
- Establish processes for rapid testing, learning, and scaling of successful marketing tactics.

**Managing teams and support skillset development**
- Lead and develop current team members, assess skill sets gap and create adequate development plans
- Define processes and initiatives to foster learning and development (both internal and external)
- Define optimal organizational setup to reach objectives

**Who you are**:
If you don't meet all the requirements below but believe this opportunity matches your expectations and experience, we still encourage you to apply

**You could be our next teammate if you have**:

- Proven experience as a MarTech Specialist, Product Marketing, AdTech or similar role, with a strong understanding of marketing technology landscape and best practices.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience in implementing and managing marketing automation workflows, lead scoring, and nurturing programs.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Knowledge of data privacy regulations (e.g., GDPR) and experience ensuring compliance within marketing technology implementations.
- A continuous learning mindset to stay updated with the latest MarTech trends and advancements.

**Now, it would be fantastic if you have**:

- Some coding expertise in order to intercept needs and avoid relying on the Tech team

**What we offer**:

- A generous salary package, including an employee share plan
- Additional health plan scheme with our partner Allianz
- Parental care program (1 month off in addition to the legal parental leave and 0,5 days off per child when the school starts)
- Solidarity Days (2 days per year to help health charities and create a positive social impact)
- Wellbeing program (free men

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