Digital Solution Marketing Lead

vor 5 Monaten

Duesseldorf, Deutschland Boston Scientific Corporation Vollzeit

**Work mode**:Remote in Country**Onsite Location(s)**:Dusseldorf, NW, DE**Additional Locations**: Germany-Düsseldorf; France-Île-de-France; Italy-Milan; Poland-Warsaw; Spain-Madrid; United Kingdom-Hemel Hempstead**Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance**
- At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing - whatever your ambitions.**THIS ROLE CAN BE BASED IN MILAN, MADRID, LONDON, PARIS, DUSSELDORF, WARSAW**
- Digital Solutions Marketing Lead, Healthcare Solutions & PartnershipBoston Scientific (NYSE: BSX) is a worldwide developer, manufacturer and marketer of medical devices. Boston Scientific transforms lives through innovative medical solutions that improve the health of patients around the world. As a global medical technology leader for more than 30 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare.

The purpose of the Healthcare Solutions & Partnerships (HS&P) team is to help establish Boston Scientific as a leading Healthcare Solutions provider by engaging in long-term partnerships with customers, providing them with products, services and solutions which are differentiated and tailored to their needs.

The Solutions Marketing Lead reports directly in the Marketing Director of HS&P.

The core objective of this role is to support Solutions Product Managers with managing the respective Solutions lifecycle (conception, development, launch, and retirement) within target markets, to fulfil customer needs, both via Digital Health and Advisory Solutions.

The Solutions Marketing Lead supports Solutions Product Managers in translating customer needs into Solutions priorities and facilitate collaboration with the HS&P R&D, commercial & delivery teams, all Divisions within Boston Scientific, support functions and external partners, to define and productize a solutions portfolio that will drive category leadership and differentiation for Boston Scientific.

The Solutions Marketing Lead will work closely with HS&P Digital Solutions Lead to manage the solutions portfolio, with HS&P Customer Success Lead, SDEs and HS&P Sales to measure and manage solution penetration, adoption, profitability, and additional market needs as well as with Divisional teams (GMMs, BUMs) to foster divisional engagement.

**This role is a maternity leave replacement for 12 months.**

**Key Responsibilities**

**Lead market analysis & insights, be at the forefront of market trends**

Provides Solutions Product Managers with guidance on methods of gathering current and target customer feedback and needs.

Participate and manage, as needed, in customer events (advisory boards, tradeshows and congresses), in partnership Divisional teams, Country HS&P teams and EMEA Marketing Communications, in shaping voice of customer and marketing insights

Develop, maintain, and grow relationships with key customers and KOLs.

Assess competitive intelligence, for review with the organization on a regular basis and use in evaluating future development direction in collaboration with Marketing and Business Intelligence Manager.

Analyze potential projects along strategic, clinical, technical, and financial vectors, completing analyses on-own and in cross-functional collaboration to ensure prioritization highest-value projects.

Recommend projects and the pipeline trade-offs required to achieve business goals

**Lead portfolio management**

Serve as the primary point of contact in EMEA, facilitating effective communication and feedback loops on insights collected.

Lead ADVANTICS portfolio planning and strategy on Digital Health by developing strategies and plans that support the HS&P and Divisional business objectives and are based on an understanding of relevant data.

Leverage yearly planning moments (Annual Operating Plan and Strategic Plan) to ensures everyone is aligned to the strategy and knows how to prepare and deliver it.

Partners with HS&P Digital R&D to prioritize need for new Solutions development, as identified by Solutions Product Managers and support them in partnering with Solutions Delivery Experts to test new offerings.

Support Solutions Product Managers in:

- defining and maintaining value proposition of existing & new solutions
- Monitoring customer satisfaction on existing portfolio and identify opportunities for improvements or trade-offs, as required.

**Define and execute Go-To-Market strategies and tactical plans**

Lead in the definition and execution of Go-to-Market strategies for ADVANTICS portfolio, to achieve / overachieve business objectives.

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