Marketing Generalist

**About Buynomics**:
Buynomics is the next-generation SaaS company in pricing and product optimization. It employs large-scale simulation technologies to digitize customers and predict their purchase behavior - in any environment. Our clients use Buynomics to make data-driven decisions about their current and new products, overall portfolio structure, pricing, promotions, trade terms, and more, 100x faster and more precisely than every other solution.

Our goal is to enable companies to make data-driven, transparent, and customer-centric commercial decisions. For that, we build the operating system for commercial decisions that provides companies with a single source of truth to answer all their market-facing questions including pricing, product offers, and promotions.

**What you'll do**:

- Develop and execute digital marketing strategies to drive brand awareness, lead generation, and engagement across various online platforms.
- Manage digital advertising campaigns including PPC, display advertising, and paid social media to optimize performance and drive conversions.
- Optimize website content and user experience to improve SEO rankings and increase organic traffic.
- Create and curate engaging content for social media channels to foster community engagement and brand loyalty.
- Analyze and report on key digital marketing metrics and KPIs to measure campaign effectiveness and identify areas for improvement.
- Coordinate and manage company events, including trade shows, conferences, webinars, and virtual events, from planning to execution, to generate leads and enhance brand visibility.
- Collaborate with internal teams and external partners to ensure seamless execution of events and alignment with overall marketing objectives.
- Analyze and report on key digital marketing metrics, event attendance, and lead generation to measure effectiveness and identify areas for improvement.
- Stay up-to-date with the latest trends and best practices in digital marketing and event management, and implement innovative strategies to drive results..
- Collaborate with cross-functional teams including sales, product, and customer success to align digital marketing efforts with overall business goals.

**What you'll need**:

- Bachelor's degree in Business, Economics, or related field.
- 3+ years of experience in digital marketing, preferably in a B2B SaaS environment. Experience in consulting is a plus.
- Strong understanding of SEO principles and experience optimizing website content for search engines.
- Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels.
- Analytical mindset with the ability to interpret data and analytics to drive decision-making.
- Creative thinker with a passion for innovation and problem-solving.
- Experience managing multiple projects and priorities in a fast-paced environment.
- Ability to work effectively both independently and collaboratively within a team.

**What we offer**:

- International and diverse work environment
- A hybrid work model
- Full onboarding support
- A flat organizational structure
- Opportunities to develop your skills with our employee development & education budget
- We offer culture & integration benefits, as well as health & fitness benefits