Head of Growth
vor 7 Monaten
**Join the ExpressGroup Team and Help Us Revolutionise Financial Services**:
Join the ExpressGroup Team and Help Us Revolutionise Financial Services
At ExpressGroup, our vision is to bring financial wellness to the working class and make financial services accessible to everyone, regardless of their income, background, or financial knowledge. Our innovative product, ExpressSteuer, is designed to simplify people's lives and improve their financial well-being.
ExpressSteuer: Our cutting-edge tool transforms the tax refund experience, making it faster and more hassle-free than ever before. With our automation and AI features, users can request a tax return in under 5 minutes
**About this Role**:
As a Head of Growth you’ll take ownership of multiple growth channels, as well as implement deep funnel targeting for enhanced user acquisition and cost-effective scaling while collaborating with cross-functional teams to optimise ads and user experience, gather valuable customer insights, and drive continuous testing and innovation for growth and expansion.
**Your Responsibilities**:
- Growth Channel Ownership: Lead and take ownership of multiple growth channels, including: Performance channels, Google, Meta, TikTok, Affiliate, B2B and partnerships, Channel testing.
- Performance Enhancement: Strategically work towards increasing sign ups while effectively decreasing Cost Per Lead (CPL).
- Implement deep funnel targeting strategies to enhance user acquisition and retention.
- Ad Optimisation and User Experience: Collaborate closely with cross-functional teams, including product, customer service, and brand, to optimise ads and improve the user experience within the signup funnel.
- Focus on increasing Signup and Ad Conversion Rates (CRs).
- Customer Insights: Gather valuable insights on customer behaviour and preferences to inform data-driven decision-making.
- Cost-Efficient Scaling: Scale existing performance channels while effectively managing and reducing costs.
- Identify and explore new performance channels for potential growth.
- B2B and Partnership Expansion: Identify and cultivate new B2B and partnership channels to diversify and expand business reach.
- Market and Language Expansion: Develop strategies for entering new markets and introducing additional languages when the time is right.
- Continuous Testing and Innovation: Maintain a culture of continuous testing and innovation across all scenarios, ensuring the pursuit of growth and improvement.
**Your Profile**:
- 4+ years of professional experience.
- Optimisation Mastery: Demonstrate expertise in optimising performance channels to achieve maximum results and efficiency.
- A/B Testing Guru: Utilise deep knowledge of A/B testing methodologies to drive data-backed improvements and enhancements.
- Tool Landscape Proficiency: Stay current with the evolving tools and technologies in the industry, leveraging your deep knowledge to make informed decisions.
- Key Account Relationship Management: Manage key account contacts to ensure excellent service and foster long-lasting relationships.
- Mobile Excellence: Deliver superb mobile experiences to meet and exceed user expectations.
- Data-Driven Analysis: Utilise analytical skills to interpret data and draw meaningful insights to inform decisions and strategies.
- Resilience and Pressure Handling: Thrive in a fast-paced environment, showcasing the ability to perform effectively under pressure.
- Effective Communication: Exhibit strong communication skills, both written and verbal, to convey complex ideas and strategies clearly and concisely.
- Independence: Demonstrate self-motivation and independence in task execution, while also collaborating effectively with remote teams and agencies through video calls.
- Proficiency in both written and spoken English and German.
**What We Offer**:
- Enjoy 30 vacation days to recharge.
- Benefit from flexible working hours.
- Get free tax returns using our product, ExpressSteuer.
- Take advantage of tax-free benefits for your Kita/Kindergarten.
- Enjoy discounts at 1500+ shops and services.
- Receive a heavily subsidised gym membership.
- Get a subsidised Swapfiets bike subscription.
- Make a meaningful impact on the lives of blue-collar workers - we work hard for those who work hard.
- Develop your professional skills and take on responsibilities from day one.
- Become part of the Project A Ventures and Insight Partners network.
**About us**:
We are ExpressGroup - a young tech company with headquarters in the heart of Hamburg and teams across Berlin, with over 130 colleagues. Our aim is to enable people to quickly complete their tax return in just 5 minutes, through answering a few simple questions. Get your refund. Use ExpressSteuer. Simply sit back and look forward to your refund.
With our product, we fight for more tax justice: In Germany, people give away over 12 billion euros every year because they don't file a tax return. Become part of ExpressGroup and
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