Marketing Innovation Lead

vor 4 Wochen

Berlin, Deutschland Pfizer Vollzeit

A career at Pfizer offers opportunity, ownership and impact.

All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the biopharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.

Marketing Innovation Lead (M/F/d)

About the role:
The Marketing Innovation Lead role is an opportunity to innovate brand marketing and go-to-market models to extend competitive advantage and achieve our aspiration to be the best marketers of science and technology and to make Pfizer the most trusted brand.

This is a new role within Biopharma, reporting into the Global Commercial GTM Strategy & Innovation Lead, and responsible for driving agile sprints to prototype innovation and rapidly test in pilot markets.

Success in this role will include the successful scaling of proven disruptive innovation

**Responsibilities**:

- Lead a team of 8+ direct reports to incubate ideas, experiment and quickly pivot, persevere, or kill initiatives based on set KPIs
- Develop innovation prototypes used to test, learn, and quickly iterate; must quickly problem solve to diagnose and optimize innovation
- Provide quarterly stage-gate updates detailing progress against pre-determined standards; goal is to gain approval and additional funding to proceed or launch innovation
- Implement innovation in pilot market, creating a plan to adapt to further markets and scale globally
- Cultivate relationship with country leadership and local ecosystem stakeholders who can serve as potential innovation partners
- Partner closely with the German innovation hub to incubate and bubble up local innovation to a global stage
- Create and adhere to structured innovation process that facilities idea generation, incubation and experimentation.
- Act as a key enabler in building a strong culture of innovation and driving the CMOs disruptive innovation agenda
- Work closely with the Director, Innovation Sourcing EU to connect the dots for a pan-European view ensuring that innovation is sourced across the EU, tested locally, and then has potential to be scaled globally

About you:

- Experience (15+ years) in positions of go-to-market innovation with proven track record, especially in product development roles covering conception through implementation
- Deep curiosity about the most impactful customer and company problems-to-solve
- Willingness to experiment, and comfortable creating a ‘fail fast, learn fast’ culture
- Have courage to provide objective opinions, especially when evaluating go/no-go innovation decisions
- Ability to build close relationships with ecosystem leaders to drive innovative partnership opportunities
- Demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization without authority
- Bachelor's degree, Advanced degree preferred
- Deep understanding of human-centered design (Design Thinking)
- Role model for the PFE Values (Courage, Excellence, Equity, Joy)
- Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
- Strong writing, presentation and influencing skills in English and German
- Discretion and trustworthiness in dealing with confidential information
- Ability to manage and coach direct reports and agile teams
- Deep understanding of the healthcare ecosystem
- Experience with piloting innovations in multiple geographies

Together we stand for:
Breakthroughs that change patients' lives - In order to fulfill our corporate purpose, a value-oriented corporate culture guides our actions. Pfizer's values are: Courage, Excellence, Equity & Joy.

Courage: One bold way we are achieving our goals is our company-wide digital transformation strategy. Our flat hierarchies enable short decision-making paths.

Excellence: We focus on what is really important, take responsibility, measure progress and work together in a spirit of trust. Together we rely on an agile way of working that encourages our employees to balance their private and work lives and to promote personal development.

Equity: We believe that different experiences are valuable, which is why every opinion is heard and valued. These experiences and opinions enrich the entire company. In this way, we promote a diverse and inclusive working environment in which colleagues in various Diversity, Equity & Inclusion (DE&I) working groups such as, e.g. Engage Empowered Women, LGBT*IQ, DisAbility, X-Gen.

Joy: If we experience our work as meaningful, we get a lot

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