Product Marketing Lead

vor 3 Wochen

Berlin, Deutschland Linearity Vollzeit

As our Product Marketing lead, you will be responsible for planning and executing our product lead marketing campaigns, education, in-app messaging and managing the Lifecycle and Education teams. You will be responsible for developing acquisition, activation and growth strategies for marketing campaigns across product, lifecycle, social media and other acquisition channels. Your first project will be launching monetization of our products.

**Life in Product Marketing**:

- Define messaging, positioning and key value propositions for our products. Ensure the most favorable packaging for each, once done continue iterating.
- Develop and execute product positioning strategies to effectively communicate the unique value proposition of Linearity Curve and Move.
- Lead the go-to-market strategy for new product releases, ensuring a seamless and successful launch of each product feature across all of our marketing channels.
- Strategize and plan user education oriented initiatives from defining the education needs from user research and analytics to planning the content and overseeing the execution by the Education team
- Design and implement multi-channel marketing campaigns to increase product awareness, acquisition and retention.
- Collaborate with cross-functional teams and bridging the gap between product development, marketing strategies, and sales initiatives.
- Collaborate with our Product teams to conduct market research, identify target audiences, test and refine messaging strategies.

**Requirements**:

- 5 years experience in SaaS product marketing, ideally B2B.
- Strong project management skills, experienced in handling multiple business lines simultaneously, along with a proven track record in managing monetized products.
- Extensive experience in overseeing campaigns tailored specifically for digital products on mobile and web.
- Good knowledge of Apple ecosystem and experience with campaigns across Apple, web and social media.
- Strong understanding of market trends, competitor analysis and user research.
- Ability to lead cross-functional teams and collaborate effectively with diverse stakeholders.
- Competency in making informed product marketing decisions and effectively advocating for them within the company.
- Proficiency in data analysis and market research tools. Experience with Amplitude is a big plus.
- Proven track record of packaging products for the target audience.
- Experience with marketing automation and CRM tools (e.g. Braze).
- World-class communicator.
- Fluent in English (written and oral).

**Desirable (great to have, not essential)**:

- Background in design and copywriting.
- B2B experience

**Benefits**

Will Add later

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