Head of Product Marketing

vor 1 Woche

Deutschland Propel Vollzeit

Founding Product Marketing Lead | Climate-Tech App | Remote (Europe-based)
We’re partnering with a fast-growing climate-tech startup on a mission to make climate action part of everyday life.
With founders that have previously scaled 2x unicorns and now with €4m in fudning, they are hiring a Founding Product Marketing Lead to own positioning, craft the narrative, and turn user insight into product and go-to-market strategy.

Define and continuously refine the ideal customer profile (ICP) and key audience segments through data, research, and direct user conversations.
• Shape localisation for onboarding, paywalls, activation flows
• Collaborate with growth and data teams to analyse AARR metrics and design experiments that improve user activation, retention, and contribution.
• Test messaging, creative, and onboarding experiences to uncover what drives conversion.
• Help build a data-informed, audience-obsessed marketing culture from the ground up.

You’ve driven GTM strategy for the US market – including US ICP definition, value proposition refinement, onboarding optimisation, and channel/User funnel experiments.
• You’ve worked in a consumer mobile app environment , ideally subscription or habit-building apps (wellness, lifestyle, health, creator tools, community, etc.).
• Hands-on with early GTM motions – running tests, measuring impact, iterating fast, and influencing product decisions through data and insight.
• You’re confident with data – using analytics dashboards, funnel tools, and cohort analysis to identify drop-offs and validate hypotheses.


Not precious about hierarchy – you’re hands-on and comfortable building from zero.

Optional (but strong bonus points)
• Experience owning US onboarding experiments (messaging, flows, value prop tuning).
• Fully remote (germany-based preferred)

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