Head of Marketing

We are looking for a creative and performance-driven Head of Marketing (f/m/d). Remote-work possible.

This position will challenge your ability to position and grow a fast-pacing direct-to-consumer brand for sustainable fine jewelry and related services.

You will be responsible for overseeing all aspects of growing our brand, constantly improving our marketing mix and mentoring in-house experts in brand communications, influencer marketing, performance marketing and social media. You and the marketing team will own all customer acquisition as well customer retention. Along with the team, you will be responsible to develop long-term growth strategies, test offline- and online marketing channels and develop a strong and unique branding. Most important, you are keen to join us on our mission to make fine jewelry more sustainable and more transparent for our customers.

Your challenge:

• You orchestrate and improve our marketing mix to scale customer acquisition and retention for our brand stilnest.
• You own and grow a 6 digits marketing budget and forecast revenue growth across all channels
• You lead and mentor the marketing team with experts for various marketing channels, including influencer marketing, brand communication, social media and paid media
• You spot growth opportunities and support the marketing team with data-informed insights
• You improve our marketing ROI constantly by implementing a reliable marketing analytics suite and informative attribution models
• You analyse customer segments and implement strategies to improve our CRM
• You will help us with developing and positioning our brand through a strong content strategy, press and media relations and give customers a new perspective on sustainable jewelry making
• You are hands on: helping us in testing and scaling new marketing channels on- and offline
• Eventually, you will help us to grow our direct-to-consumer brand internationally

Your skillset:

• You have 3-5+ years of relevant job experience within the field of marketing and had first experience in team leadership
• You are a results-driven and analytical person with broad experience in marketing looking for a opportunity to grow in leadership now
• You master at least one marketing channel which can accelerate stilnest's growth
• You have a proven track record of execution. Ideally you have already helped scaling a direct-to-consumer brand in the past, understand the relevant KPIs, and have experience in the influencer marketing industry
• You are eager to take on responsibility and manage and mentor a growing team
• You love numbers and understand data. Therefore your insights and decisions are always data-informed and you are eager to empower the team with new perspectives and strategic insights
• Your experience in growing a sustainable business is a plus and you might have hundreds of ideas that go beyond pure marketing, but would make our company better.
• You have the entrepreneurial mindset and hands-on attitude to "get things done"
• You know what good branding should look like. You are keen to build a brand that is challenging the status quo of a sleepy industry – and you are creative enough to make this an interesting journey for our customers as well
• You always think about our customer first 

From goldsmith to customer. 

Stilnest is the modern jewelry maker, a fast-pacing direct-to-consumer brand for fine jewelry. We are on a mission to make fine jewelry more sustainable and transparent. We believe that good things are made with respect to the people and the planet, because how and where we make things matter.

All designs are made-to-order and get shipped straight from our local goldsmiths to our customers. This way we keep the use of resources to a minimum and know exactly who made each piece step by step – and what it's made from. We care deeply about durable and ethical-sourced materials and quality craft, creating both a superior look and a good feel.