Head of International Marketing

Start: Immediately | Level: Head of | Location: Germany, remote | Working hours: Full time (40h/week) This role requires high flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2x times/month) in the Headquarter in Hamburg, Germany. The Role ESN is one of Europe's hottest sports nutrition brands - an omni-channel success story powered by a massive D2C engine and one of the strongest influencer communities in the game. Already a market leader in Germany, Austria, Switzerland, and the Netherlands, we're now scaling up fast to take ESN global. As Head of International Marketing (gn), you'll lead this next growth chapter - driving awareness, engagement, and commercial performance across markets. You'll shape how ESN shows up globally and locally: building campaigns that convert, content that connects, and partnerships that inspire. Driving successful D2C growth will be a core part of your mission - turning brand love into measurable business impact. You'll work closely with the Global D2C, Marketing, and Commercial teams to align initiatives, leverage insights, and deliver results. Together with local teams, you'll identify the right consumer angles, spotlight hero products by channel, and bring ESN to life through events, sponsorships, and creators. Your mission • Define brand positioning per market, balancing global consistency with local relevance • Develop and execute the omni-channel marketing activation plan to drive customer acquisition and retail growth • Build brand heat through local activations, content, and collaborations with world-class athletes and creators • Drive impactful D2C marketing and performance initiatives to grow traffic, conversion, and loyalty • Identify which content, creators, and channels best engage consumers and strengthen the brand • Partner with local markets to capture consumer insights and accelerate growth • Ensure seamless brand experience across e-commerce, retail, and social touchpoints • Lead small team of 1-2 directly and indirectly guide and lead 10+ people in markets and in HQ Your experience & skills • Minimum 7 years of experience in marketing within FMCG or consumer lifestyle brands, with strong local activation and regional management exposure • Proven track record in brand building combined with hands-on experience in performance marketing (lower funnel) and influencer marketing • Strong understanding of product and category storytelling - knowing how to position hero products and create excitement across markets • Data-driven mindset with the ability to translate insights into growth decisions • Highly ambitious and hungry to make things happen - thrives in a fast-moving, high-performance environment • Hands-on, entrepreneurial approach - this is not corporate; it's about building things from scratch with passion and fun • A genuine team player who brings energy, collaboration, and drive to every project • Deep understanding of consumer behavior, culture, and digital engagement • Passion for sports, performance, and the lifestyle that defines ESN's community Why choose us? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you'll benefit from: Flexible working hours and remote work options Attractive employee discounts Subsidy for the E-gym Wellpass Workation Corporate benefits 28 days vacation/year and much more About Us The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG's vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us - The Quality Group - nice to meet you Now it's your turn We look forward to your application Regardless of gender, age, background, or identity - what matters to us is who you are and what you bring to the table. Join our team and grow with us Start: Immediately | Level: Head of | Location: Germany, remote | Working hours: Full time (40h/week) This role requires high flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2x times/month) in the Headquarter in Hamburg, Germany. The Role ESN is one of Europe's hottest sports nutrition brands - an omni-channel success story powered by a massive D2C engine and one of the strongest influencer communities in the game. Already a market leader in Germany, Austria, Switzerland, and the Netherlands, we're now scaling up fast to take ESN global. As Head of International Marketing (gn), you'll lead this next growth chapter - driving awareness, engagement, and commercial performance across markets. You'll shape how ESN shows up globally and locally: building campaigns that convert, content that connects, and partnerships that inspire. Driving successful D2C growth will be a core part of your mission - turning brand love into measurable business impact. You'll work closely with the Global D2C, Marketing, and Commercial teams to align initiatives, leverage insights, and deliver results. Together with local teams, you'll identify the right consumer angles, spotlight hero products by channel, and bring ESN to life through events, sponsorships, and creators. Your mission • Define brand positioning per market, balancing global consistency with local relevance • Develop and execute the omni-channel marketing activation plan to drive customer acquisition and retail growth • Build brand heat through local activations, content, and collaborations with world-class athletes and creators • Drive impactful D2C marketing and performance initiatives to grow traffic, conversion, and loyalty • Identify which content, creators, and channels best engage consumers and strengthen the brand • Partner with local markets to capture consumer insights and accelerate growth • Ensure seamless brand experience across e-commerce, retail, and social touchpoints • Lead small team of 1-2 directly and indirectly guide and lead 10+ people in markets and in HQ Your experience & skills • Minimum 7 years of experience in marketing within FMCG or consumer lifestyle brands, with strong local activation and regional management exposure • Proven track record in brand building combined with hands-on experience in performance marketing (lower funnel) and influencer marketing • Strong understanding of product and category storytelling - knowing how to position hero products and create excitement across markets • Data-driven mindset with the ability to translate insights into growth decisions • Highly ambitious and hungry to make things happen - thrives in a fast-moving, high-performance environment • Hands-on, entrepreneurial approach - this is not corporate; it's about building things from scratch with passion and fun • A genuine team player who brings energy, collaboration, and drive to every project • Deep understanding of consumer behavior, culture, and digital engagement • Passion for sports, performance, and the lifestyle that defines ESN's community Why choose us? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you'll benefit from: Flexible working hours and remote work options Attractive employee discounts Subsidy for the E-gym Wellpass Workation Corporate benefits 28 days vacation/year and much more About Us The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG's vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us - The Quality Group - nice to meet you Now it's your turn We look forward to your application Regardless of gender, age, background, or identity - what matters to us is who you are and what you bring to the table. Join our team and grow with us