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Brand Manager Communication
vor 3 Monaten
Wir sind die Württembergische, der verlässliche Fels in der Brandung für unsere Kunden. Diese Leitidee begleitet uns in allem, was wir tun. Und dafür suchen wir Menschen, Mitstreiter und Macher. Die Württembergische Versicherung AG - mit Standort in Kornwestheim im Großraum Stuttgart - gehört zu den traditionsreichsten Versicherern Deutschlands. Diese Stärke nutzen wir für den Aufbruch, für die Veränderung, für die Zukunft. Wir sind Teil der W&W-Gruppe, einem Finanzdienstleister mit über 13.000 Mitarbeiterinnen und Mitarbeitern.
Brand Manager Communication (m/w/d)
Kennziffer: 32653 | Standort: Kornwestheim
Die Att
- Als Brand Manager Communication (m/w/d) entwickeln Sie mit uns Marken- und Kommunikationskonzepte für die Württembergische und setzen diese als Teil eines starken Teams gemeinsam um – denn wir sind gemeinsam felsenfest.
- Sie entwickeln Kreativ- und Kampagnenkonzepte - sowohl eigenständig als auch mit der Unterstützung externer Dienstleister
- Sie koordinieren im Rahmen unserer Markenstrategie diverse Kommunikationsprojekte, die unsere Markenkommunikation kontinuierlich verbessert
- Sie sorgen für eine zielgruppengerechte Ansprache über alle Touchpoints und Kanäle hinweg, bis zur Inszenierung neuer, innovativer Content-Formate
- Sie planen, organisieren und begleiten Filmdrehs und Fotoshootings und verfassen dabei pointierte Werbebotschaften sowie präzise Formulierungen für interne Präsentationen
- Sie stellen in übergreifenden Projekten die Abstimmung und Zusammenarbeit innerhalb des Marketings sowie mit den Fachabteilungen sicher
- Sie briefen und steuern Werbe- und Kreativagenturen sowie Grafiker und Grafikerinnen
- Markenkommunikation und Kreativkampagnen sind Ihre Leidenschaft und sie verfügen über das Handwerkszeug und die Erfahrung diese erfolgreich umzusetzen; als kreativer wie konzeptionsstarker Kopf haben Sie außerdem ein Gespür für Zielgruppen, Mediennutzungsverhalten, Kampagnentrends und Storytelling
- Sie haben Ihre Ausbildung oder Ihr Studium mit den Schwerpunkten Marketing oder Kommunikationswissenschaften erfolgreich abgeschlossen
- Sie bringen mehrjährige relevante Erfahrung im Brand Management, in der Kreativkonzeption oder der Markenkommunikation mit und steuern, bzw. koordinieren zielsicher und selbstbewusst die Umsetzung
- Sie zeichnen sich aus durch Kreativität, Stilsicherheit, Konzeptionsstärke und Projektmanagementfähigkeiten
- Sie sind ein exzellenter Teamplayer (m/w/d) #gemeinsamfelsenfest mit hoher Eigeninitiative sowie einer ausgeprägten Hands-on-Mentalität
- Eine selbständige und strukturierte Arbeitsweise sowie konzeptionelles Denkvermögen zeichnen Sie aus
- Mobiles Arbeiten
- Individuelle Teilzeitmodelle
- Kita Kooperation & Kindernotfallbetreuung
- Unterstützung bei der Pflege von Angehörigen
- Laufbahnmodelle
- Persönliche & fachliche Weiterbildung
- Betriebliche Altersvorsorge
- Vergünstigungen auf W&W-Produkte
- Vielseitige Sportangebote
- Gesundes Essen im Betriebsrestaurant
- Jobrad & Jobticket
- Kostenfreie E-Bike Ladestationen