Senior Global Marketing Director Nephrology

vor 1 Woche


Munich, Deutschland Sobi group Vollzeit
Senior Global Marketing DirectorNephrology
  • Full-time
  • SobiLocation: France

At Sobi, each personbrings their unique talents to work as a team and make adifference. We are dedicated to developing and deliveringinnovative therapies to improve the lives of rare disease patients,and our edge comes from our team of people. There are some goodreasons to join our team: Competitive compensation for your work,opportunity to broaden your horizons by attending popularconferences, collaborative and team-oriented environment, andmaking a positive impact to help rare disease patients who are inneed of life-savingtreatments.

Responsibilities
  • Drivethe development and support the implementation of C3G and countrytactical plans (regional and local) aligned to brand strategy andwithin agreed budget and timelines.
  • Coordinatethe development of the Long-Range Plan by working in closecollaboration with the VP Head of Nephrology GET &CAT.
  • Lead and drive the development andimplementation of a promotional strategy for C3G ensuring alignmentwith the overall regional brand strategy.
  • Leadthe development of brand positioning, market segmentation andtargeting to drive strategic and tactical thinking. Alignment andquarterly synchronization with Apellis alliancepartner.
  • Ensure day-to-day brand activities areexecuted in alignment with major milestones and Sobi values.Activities include brand strategy and tactical development, countryexecution and adaptation, training and learning, internal andexternal communications, budget management, and KPImonitoring.
  • Continually monitor C3G market andcompetitive landscape to feed brand strategy and tactics based onGlobal / European and country level field insights and marketresearch/analytics. Based on this, drive optimization of countrymarketing plans and tactics in collaboration with countryleadership.
  • Lead assigned Global project groupsand work in support of the overall Sobi global commercial plans byworking in close collaboration with the relevant stakeholdersinternally and externally.
  • Secure local marketinsights and needs are reflected into global strategies and tacticsdevelopment and implementation.
  • Providestrategic guidance and tactical support to affiliates as needed toensure successful execution of global strategies and tactics tofully satisfy local business needs. Assist affiliates fordevelopment of local tactics/programs as needed to ensureconsistency and alignment to Global brand andmessages.
  • Partner strategically andoperationally with the VP, Head of Nephrology, CAT Lead in dailyactivities and specific processes (e.g. LRP, EPR/SPR/ExCom reviews,CEO Meetings).
  • Achieve key projects andsuccessful attainment of Key Performance Indicators(KPIs).
  • Operate with high ethical standards inline with the Sobi corporate values and SOPs by ensuring ongoingcompletion of all required initial and ongoing training in localregulations and policies, and adherence to those regulations andpolicies.

Additional duties may beassigned, as needed.

MinimumRequirements
  • Recent nephrology &orphan disease experience in a marketing role for a minimum of 10years.
  • In-field business management experience(ie: BU Head, Marketing Manager) minimum 2years.
  • Experience of pre-launch and launchactivities in rare diseases, preferentially Nephrology & RareDiseases.
  • Additional commercial experiencesincluding sales, market analytics and businessintelligence.
  • Strong cross-cultural leadership,effective communication and team workingskills.
  • Multi stakeholder project managementand leadership experience, delivering results on time and withinbudget.
  • Flexibility, ability to manage changeand operate in an environment of uncertainty(VUCA).
  • Demonstrable customer relationshipmanagement experience, and skills to develop KOL advocacy andcreate product champions withinNephrology.
  • Fluency in written and spokenEnglish.
  • Additional European language skill isdesired.
  • University degree level education –medical/science base.
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