Regional Marketing Manager

vor 2 Monaten

Berlin, Deutschland Genetec Vollzeit

Genetec - Protect the everyday


We are a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers within a wide range of industries including transportation, education, and government. At Genetec we embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own unique career paths.


Our network, of over 1800 people globally, is made up of diverse individuals who are passionate about their work and open to trying new ideas. We prioritize the success and well-being of our employees, proven by our 2022 Internal Engagement Survey results of 4.4/5.


Discover Genetec's work environment and lively culture in this video - here.


The Team


Join the Genetec Marketing Department and take center stage in showcasing the Genetec brand across the DACH & ECE region. Reporting to the Regional Marketing Lead Europe and partnering with the Sales and Corporate Marketing teams.


Description of the position


The Regional Marketing Manager DACH & ECE is highly strategic, tactical role in our European territory. Fully aligned with the territorial business structure and the Regional and Corporate Marketing teams, the Regional Marketing Manager is a key contributor to demand generation, brand awareness and building, and market engagement in the territory.


This role is mainly responsible for ensuring the coordination and execution of marketing campaigns and events that generate new prospects and repeat purchases for the regional sales team. The Regional Marketing Manager is also responsible for overseeing the DACH & ECE marketing budget and tracking its performance relative to sales outcomes, while keeping corporate objectives in mind.


Roles & Responsibilities


Strategy Development & Implementation

  • Collaborate with the regional and corporate marketing teams and local agencies to develop regional marketing strategies and communicate plans with the local sales and marketing teams.
  • Execute and implement activities to ensure successful alignment with the objectives and strategy set in place.


Demand Generation & Program Management

  • Build and implement programs to maximize end-user engagement.
  • Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness, and drip marketing initiatives. The ability to speak to how these channels work together is very important.
  • Develop and manage regional demand generation strategy and marketing programs that will drive revenue and align with the goals of geographic territory while maximizing budget/ROI.
  • Convert corporate programs into local/regional campaign architectures including campaign tactics, and channels such as web seminars, face-to-face seminars, tradeshows, executive-level roundtables, highly targeted appointment-setting programs, customer-facing events, etc.
  • Provide insight into regional sensibilities and ensure translated material is relevant to the DACH & ECE market.


Public Relations & Media Relations

  • Work closely with the Regional Marketing Lead, the local PR agencies and the Global PR team, to support PR strategy for the regions and to ensure appropriate levels of regional PR coverage.


Channel Partner Marketing

  • Market products and solutions and the channel marketing program to key channel partners in the region and help recruit new partners if necessary.
  • Work closely with the regional sales organization and dedicated channel partners to extend the reach to create end-user demand


Technology Partner Marketing

  • Work closely with the Corporate Partner Marketing team to ensure alignment with corporate objectives while respecting commercial objectives in the regions.
  • Collaborate with the Regional Marketing Lead Europe and the local sales teams to determine the specific goals and engagement for technology/marketing partners in the region.


Marketing Liaison for the Region

  • Serve as key contact for marketing-related activities in the DACH & ECE region.


Budget & Operations management

  • Oversee the marketing budget for both regions.
  • Manage and ensure on-target budget performance for the regional marketing activities and provide reports on a regular basis


Requirements


*We invite you to apply even if you happen to not meet every requirement. We provide training and support to help you reach your full potential within this role*


  • Bachelor’s degree in Marketing or related degree
  • 10+ years of tech industry marketing experience in roles like field marketing, channel marketing or marketing communications.
  • Strong awareness of digital marketing, PR and events management
  • Demonstrated ability to manage multiple projects, programs, and priorities.
  • Ability to work individually and remotely and having a strong attention to detail.
  • Strong negotiating skills with vendors emphasizing that they ensure the highest quality and on-time delivery.
  • Should be self-motivated and results-oriented, have excellent analytical skills, and be a team player.
  • Must be independent and comfortable working in a fast-paced, evolving environment.
  • Full professional-level written and oral German and English. Other European languages are considered an asset.
  • Willingness and ability to travel throughout the region.


Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.


4.5/5 agreed in our 2022 Internal Engagement “People of all age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are valued here.”


To learn more about us: Website

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