Head of Product Marketing
vor 2 Wochen
Holidu is one of the fastest-growing travel techcompanies worldwide. With more than $100M in funding to date and aninternational team of travel and technology enthusiasts, ourmission is to finally make the search and booking of vacationrentals easy. With our search engine for vacation rentals Holidu wehelp travelers book the ideal accommodation for the lowest price,and through our software-and-service solution Bookiply we alsosupport vacation rental owners in multiplying their bookings withless work. Do you want to have an impact on millions of travelersworldwide? Then pack your bag, hop on board and get ready fortakeoff
Your future teamYouwill lead our new Product Marketing team (4 people) and reportdirectly to the Chief Marketing Officer.
Yourrole in this journeyWe are seeking a highlyskilled and motivated Product Marketing leader to influence productdevelopment, align product, sales and account management, and helpus to drive greater success with our B2B customers. You will play apivotal role in understanding the needs, pain points, and desiresof our core customers, and translate those insights into innovativeproduct features and marketing strategies that driveadoption.
On a day-to-day basis, you will beresponsible for:
- Develop and execute acomprehensive product marketing strategy collaborating with ourproduct management, business teams, channel marketing and brandmarketing teams for our B2B product that drives adoption andgrowth, with some involvement in B2C.
- Work withcustomers and stakeholders across the business to gain insightsinto the unique needs, preferences, and behaviours of our targetaudience segments.
- Synthesise and support apoint of view from multiple sources (customers, competitors,research, industry trends, etc.).
- Collaboratewith Product Management leadership to drive product and featuredevelopment, influencing the product roadmap, and balancingcustomers' needs, feasibility, and businessobjectives.
- Use customer research andcompetitor intelligence to craft, test, and optimise compellingvalue propositions, product positioning, messaging andcommunication materials that resonate with target audiences andcommunicate a unique competitive advantage.
- Ownour go-to-market process and roadmap; develop and execute robustplans for Holidu product launches, leveraging market-driven productfeatures to drive engagement andadoption.
- Collaborate closely with the Salesand Account Management organisation to develop training programsfor our teams on product features and value propositions, ensureproper product messaging and effectively equip the sales team toclose deals and our Account Managers to develop ourcustomers.
- Develop a framework to measureproduct marketing effectiveness and impact, and continuouslyoptimise performance leveraging data andinsights.
- Hire, develop and lead talent tobuild a high-performing team.
- 10+ years ofprofessional marketing experience.
- 3+ years ofteam management experience.
- Bachelor’s degreein business, marketing, communications, or relevant field ofstudy.
- Strong capability in developing GTMstrategies, messaging frameworks, and creativecampaigns.
- Demonstrated success in projectmanagement.
- Ability to manage time and jugglemultiple priorities to execute high-qualitydeliverables.
- Ability to use hard data andmetrics from disparate data sources to measure marketingperformance, and determine improvements andinnovations.
- Excellent judgment and thinkingstrategically while staying on top ofexecution.
- Demonstrated experience withmarketing automation and AI tools that can scale a marketingteam.
- Ability to drive innovation andcreativity.
- Demonstrated capacity to thrive ina fast-paced workplace and deal withambiguity.
- Superior oral and writtencommunication skills in English, with an innate attention to detailand the ability to tailor messaging to differentaudiences.
- Impact:Make a difference for hundreds of thousands of monthlyusers.
- Growth:Take responsibility from day one and develop through regularfeedback, workshops, and knowledgeexchanges.
- PersonalDevelopment: Use your learning budget and 2 extrastudy days for conferences, books, courses, andmore.
- Community:Engage with international, diverse, yet like-minded colleaguesthrough regular events and 2 office days per week with yourteam.
- Flexibility:Benefit from our hybrid work policy and the chance to work fromother local offices for up to 8 weeks ayear.
- Fitness: Geta premium gym membership at a discountedrate.
- Travel:Enjoy 28 vacation days + 13 public holidays in Bavaria and thepossibility to take up to 10 unpaid vacation days with specialdiscounts on our Holidu Homesproperties.
Apply online on our career page Your firsttravel contact will be Camille fromHR.
We champion diversity in everyaspect of life. We encourage applications from all genders, cornersof the world and individual backgrounds. Please feel welcome tosubmit your application without a photo and details on your gender,date of birth, marital status and nationality. If you have adisability or special need that requires accommodation, please letus know.
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