Head of Marketing Cluster Central

Vor 3 Tagen

Munich, Deutschland Medela LLC Vollzeit

Are you interested in working for a company that is passionate about its customers? That lives its values and nurtures its employees? Then Medela is the company for you._

We are seeking our new
_Head of Marketing-Cluster Central_ (M/F /d) to join our team.

The Head of Marketing, Cluster Central Europe is responsible to drive and coordinate all marketing related initiatives and projects for Cluster Central within Medela Mum & Baby Care ( personal pumps, essentials, intimate apparel) and Medela Professional Care ( breastfeeding assortment at maternity and NICU, as well as with vacuum-technology for cardiothoracic drainage solutions)

**Responsibilities**:

- Lead the Central marketing team and ensure execution of EU marketing strategies in the markets
- Identify business needs for the Cluster, identify specific regional marketing goals and objectives, and engage with the EU marketing leadership team to develop relevant go-to-market models and activation toolkits
- Conduct portfolio performance reviews, and understand and influence (marketing relevant) drivers of sales, and A&P expenditure through local activation, marketing resource reallocation and in alignment with the sales objectives in the markets
- Understand consumer and customer journey and leverage insights to adapt go-to-market model and communication priorities
- Deliver annual budget planning in the Cluster, based on EU financial and marketing masterplan guidelines
- Partner with the Cluster Head and the Sales Directors in the markets to align priorities and support their efforts to best serve our customers
- Ensure thorough execution of launch strategies and oversee adaptation of Global/EU assets as deployed in the regional toolkits
- Guide the operational, day-to-day activities of the marketing team and marketing manager
- Identify new business opportunities and discuss business case assumptions with respective functions
- Funnel market, competitive and customer learnings to create alertness to changes in the marketplace and fuel insight-based actions
- Be a key contributor and change agent as member of the EU Marketing Leadership Team
- Develop our talents, identify training needs, engage in annual personal performance evaluation and input to organizational initiatives

Your qualifications
- Advanced consumer centric marketing expert, with at least 10-15 years of experience including strategic and commercial business development
- Experienced in supervising and executing new product launches and activation of marketing initiatives in excellence
- Ideally professional roots in the Consumer Health Care Industry (OTC, cosmetics, nutrition, Medical Device), or FMCG
- B2B experience is an advantage
- Comfortable in digital marketing - though managed EU centrally, but requires strong collaboration and input
- German and English fluent written & spoken
- Strong business acumen, including thorough understanding of P&L dynamics
- Flexibility to deal with change and new challenges - high resilience
- Fosters diversity and embraces cultural differences
- Excellent people skills combined with a result driven approach
- Good project & performance management skills, well organized and able to prioritize
- Integrity, objectivity and positivity

Your opportunity

At Medela, you will be joining a global community of colleagues, united by the purpose that drives our business: helping people. Medela exists to advance human health and wellbeing through knowledge-based and innovative human milk and medical vacuum solutions.

Our employees are empowered to serve this purpose in a family-owned company that is growing rapidly around the world. We value intensive exchanges, diverse perspectives, and unbureaucratic decisions. You will have the opportunity to develop at an international level, and witness the direct impact your work has on our company’s success.

hybrid # LI-MFO

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