Product Manager
Vor 5 Tagen
Die Westfield Outdoors GmbH ist die deutsche Niederlassung der international tätigen TOPSUN-Gruppe – ein weltweit führendes Unternehmen im Bereich Outdoor und Freizeitmöbel. Im Geschäftsjahr 2023 beschäftigte die Gruppe weltweit rund 10.000 Personen.
Unser dynamisches, expansives Unternehmen mit Sitz in Krefeld (Nähe Düsseldorf) entwickelt und vertreibt Outdoormöbel, Freizeitartikel sowie das dazu passende Zubehör europaweit an den Groß- und Einzelhandel (B2B) aus den Bereichen Camping & Caravaning, Garten- und Freizeitmöbel und -accessoires.
Zur ständigen Sortimentserweiterung entwickeln und designen wir mit unserem Mutterkonzern Produkte, die exklusiv für den Europäischen Markt hergestellt werden. Die Innovation und Weiterentwicklung unserer Produkte stehen für uns im Mittelpunkt unseres Unternehmens. Unser starkes Wachstum sorgt für immer neue Herausforderungen.
The Product Manager is responsible for defining the market position and analysis, evaluation and documentation of trends in the market, and heavily weighted toward understanding and anticipating consumer, industry sales channels, and competitive trends.
This means the product marketing manager should be conducting competitor analysis, market research, collaborating with the Product Development (PD) team to ensure that products are developed in accordance with strategic plans, managing the launch of products from a commercial point of view in close cooperation with the European sales team to inform the strategic positioning of the product to customers, partners, and market influencers.
- Define market research goals and carry out in creating and executing a Market Research Plan.
- Continuously gathers and analyzes market, financial and other performance indicators to uncover new opportunities for products and product lines.
- Conducts competitive analysis and develops insights based on understanding main competitor's strengths and weaknesses, the products they sell, how they are positioned, the segments in which they concentrate.
- Scout trends through industry fairs, competitor analysis, sales channels analysis and transfer the knowledge into proposals for further proceeding.
- Use Integrated Product Development (IPD) as tool. IPD aims to improve the development process's efficiency and effectiveness by reducing the time and costs associated with bringing a new product to market.
- Develop Product Roadmap strategic plans to take advantage of those trends.
- Based on Product Roadmap, shape the innovation category strategy and generate new product concepts base.
- Transfer concepts into product briefings and monitor the USP and key claims through the development process.
- Manage the implementation of new product concepts with PD team through the development process.
- Manage and develop the European product portfolio including product and price positioning.
- Take actions for product development and management including monitoring of product KPI´s.
- Provide marketing benefit briefing and come with Go-to-Market process.
- Offer European sales team training about new products key claims on a regular base.
- University degree in Product Management, Business Management, Marketing with focus on Product Management or a comparable degree.
- 8 years of working experience in Product Management of Consumer Goods
- Relevant Industry procurement experience is preferred
- Experience with Integrated Product Development (IPD) is preferred
- Experience in definition and management of requirements.
- Experience in working with PD team and Sales team to define and develop the required products
- Strong analytical, strategic thinking and creative capabilities
- Excellent communication skills, strong organizational skills, confident in project management and reporting.
- Structured problem-solving and result-oriented approach
- German and English business fluent – spoken and written.
Wir bieten Ihnen ein interessantes und vielfältiges Aufgabengebiet in einem stark wachsenden, erfolgs- und teamorientierten Umfeld, eine gründliche Einarbeitung sowie ein leistungsorientiertes Gehalt.
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