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Head of Marketing
vor 4 Monaten
Their scalable platform empowers companies of all sizes, from startups to established players, with complex freight forwarding requirements.
Your Mission
We are seeking a driven and results-oriented Head of Marketing to be the 1st Marketing person on the ground, to lead their marketing strategy and drive sustainable growth.
You will be responsible for developing and executing a comprehensive marketing plan that increases brand awareness, generates qualified leads through demand generation, and supports the sales and product teams.
Your Responsibilities:
- Develop and implement a data-driven marketing strategy across all channels, including online marketing, SEO, SEA, content marketing, and social media.
- Foster deep understanding of the SaaS, logistics, and e-commerce landscape to inform strategic marketing decisions.
- Manage and optimize marketing budgets to achieve maximum return on investment (ROI).
- Lead the development and execution of targeted marketing campaigns to generate new leads and nurture existing ones.
- Oversee website optimization for lead generation and user experience.
- Collaborate with sales and product management to develop integrated go-to-market strategies.
- Track and analyze marketing performance using key metrics to measure success and identify areas for improvement.
- Stay abreast of industry trends and best practices in B2B marketing and e-commerce.
- 7+ years of experience in B2B marketing, preferably within the SaaS, logistics, or e-commerce sectors.
- Proven track record of developing and executing successful marketing campaigns that drive lead generation and brand awareness.
- Strong understanding of online marketing channels, including SEO, SEA, content marketing, social media, and marketing automation.
- Experience with e-commerce platforms like Shopify, BigCommerce, Plenty Markets, Xentral, or WeClapp is a plus.
- Excellent analytical skills and experience with marketing analytics tools.
- Strong leadership and communication skills, with the ability to inspire and motivate a team in the future, but no previous management experience is needed.
- Ability to work independently and manage multiple priorities simultaneously.
- Fluency in German and strong English language skills.
- To be the 1st dedicated marketeer in this fast-paced and innovative company, with the opportunity to lead a team in the near future.
- Competitive salary (approximately €80-100K base) and benefits package.
- A collaborative and supportive work environment.
- The chance to make a significant impact on the company's success.
- Flexible working arrangements with a remote-first approach.
- Opportunities for professional development and growth.