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Director / Head of Global Brand Strategy & Marketing Planning (m/f/d)

vor 3 Monaten


Oberderdingen, Baden-Württemberg, Deutschland BLANCO Vollzeit

Director / Head of Global Brand Strategy & Marketing Planning (m/f/d)

We are looking for a Director / Head of Global Brand Strategy & Marketing Planning (m/f/d) for the Global Brand Strategy & Marketing Planning department in Oberderdingen.

Your responsibilities:

Steers the brand strategy, positioning and marketing planning, incl. process Responsible for development and roll-out of global frameworks, KPIs and guidelines and enables colleagues from the marketing and sales departments to implement the global frameworks according to their local needs Managing marketing activities and the budget planning and approval process with HQ and regional and local stakeholders Develop a shared vision and understanding of business-driven and value-added oriented marketing and data-driven decision making within the global BLANCO marketing community for the following:Brand PositioningBrand GovernanceMarketing StrategyMarketing & Media Planning, -trackingMarketing Excellence & Onboarding ProgramMarketing Research Marketing Procurement Representation of the Global Brand Marketing Department in Meetings and Project-Teams The position includes the disciplinary and professional management of one employee (currently part-time)

Your profile:

At least 3 years of experience at an international brand manufacturer or in a media or advertising agency with a focus on marketing planning, process and KPI tracking, budget management and brand strategy Lives "Coaching as a leadership style" Strategic and analytical thinking with a hands-on mentality Business fluent in written and spoken English A high level of intercultural understanding and experience abroad Value-adding personality, able to build bridges between sales and marketing, headquarters and local units, B2B and B2C marketing Persistent, resilient and with a high tolerance ambiguity

Darauf dürfen Sie sich freuen:

Attraktive Arbeitsbedingungen: Die Vereinbarkeit von Beruf, Freizeit und Familie unterstützen wir gerne durch flexible Arbeitszeiten sowie mobilem Arbeiten Arbeitskultur: Teamgeist, Vertrauen, Respekt und offene Kommunikation hat bei uns einen hohen Stellenwert. Kinderbetreuung: Eine Kita-Kooperation ermöglicht die Kinderbetreuung in Oberderdingen. Zudem können Mitarbeiterkinder im Rahmen des jährlich stattfindenden Kinderferienprogramms viele tolle Erfahrungen sammeln und sind dabei während der Arbeitszeit der Eltern bestens betreut. Vorteile und Zusatzleistungen: Wir bieten zahlreiche Zusatzleistungen wie Business Bike Leasing oder Corporate Benefits. Mitarbeitende dürfen sich im Rahmen des Mitarbeiterempfehlungsprogramm oder im Ideenmanagement über eine kleine Erfolgsprämie freuen Gesundheit und Sport: Die Gesundheit unserer Mitarbeitenden ist uns wichtig, daher bieten wir ein breites Angebot an Gesundheits- und Sportaktivitäten, Fitnessstudio-Kooperationen, werksärztliche Betreuung sowie ein Mitarbeiterrestaurant mit einem abwechslungsreichen Angebot