Product Marketing Manager

vor 1 Woche

Berlin, Berlin, Deutschland KENJO Vollzeit
Welcome to your Kenjo application journey
Wait, who's Kenjo?

A bunch of entrepreneurial dreamers, who really think they can create a better world. Does that sound too crazy?

Kenjo is an innovative all-in-one HR Software that makes the lives of employees, teams, and HR better and easier. With Kenjo, HR teams can efficiently recruit candidates, manage everything from employee documents, on/off-boarding, time off, as well as employee pulse surveys and feedback to improve overall engagement. All this, so teams can have more time to focus on the most important asset of every company, its people.

Our vision is to improve the relationship between employees and employers.

Essentially make people get up in the morning looking forward to contributing to society

How will you contribute to our mission?

As a Product Marketing Manager at our dynamic HR Tech startup, you will spearhead the positioning of our innovative HR software solutions, tailored for the unique demands of blue-collar SMBs in the German market. Through a deep understanding of our products, the competitive landscape, and customer needs, you will craft and execute compelling marketing strategies. Your expertise will guide the development of impactful messaging, facilitate product launches, and create sales enablement tools, ultimately driving demand and fostering product adoption. Your role is pivotal in bridging the product and marketing teams, ensuring our solutions resonate with our target audience and contribute to our mission of market leadership.

Your main responsibilities are:
  • Develop deep insights into the market, competitors, and customer needs to inform product positioning and messaging.
  • Lead cross-functional teams to successfully launch new products and features, ensuring timely execution and market impact.
  • Create compelling sales enablement materials that effectively communicate product benefits and unique selling points.
  • Execute demand generation campaigns that drive product awareness and adoption.
  • Collaborate with product management and marketing teams to align strategies and maximize product success in the market.
  • Continuously analyze market trends and product performance to refine and optimize marketing strategies.

To be successful at this position, we think you should:

  • Possess a strong foundation in product marketing within the tech industry, ideally with experience in HR software or related fields.
  • Demonstrate the ability to develop and execute marketing strategies that effectively position products and drive market demand.
  • Exhibit excellent communication skills, with a knack for translating complex product features into clear, compelling messaging.
  • Be a strategic thinker with a data-driven approach to decision-making and problem-solving.
  • Thrive in collaborative environments, working effectively across teams to achieve common goals.
  • Show creativity and innovation in developing marketing strategies and campaigns that resonate with our target audience.
  • Speak German and English on an advanced level
(Almost) convinced?

Ok, that is not all, we also offer:

  • Great office located in Berlin with fruits, granola, drinks....
  • Home office flexibility
  • Lots of ownership and space to grow
  • Challenging environment
  • Company Benefits (Navit, Belonio, USC)
  • Frequent feedback
  • Clear goal setting
  • Learning and development budget
  • Team buildings and activities
  • Manager Training program
Our guiding principles:

We are honest about who we are and convince customers through our vision & product

Our values tell us how to make decisions on a daily basis. Excellence over quick and dirty, authenticity over fake it til you make it, generosity over stinginess.

Results are important. They bring the resources which allow us to do what we are doing. We believe though that it's worth nothing, if we don't do it positively and treat each other with dignity, love, and respect.

We truly believe in equal chances for everybody and think that diversity is one main strength of our team

P.S If this sounds interesting, please feel free to apply Studies by several different sources have shown that on average men will apply for a job if they meet 60% of the application requirements. Women/non-binary people will seek to match a much higher percentage of requirements before applying. If you're not sure you're the right fit, apply anyway and let us know what you bring to the table.

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