Project Manager Customer Data Platform
vor 1 Monat
Marketing ist dein Ding? Dann werde Teil unseres Teams Marketing International Gemeinsam entwickeln wir für über 30 Länder Kampagnen und sind dafür verantwortlich, wie Lidl als Marke weltweit wahrgenommen wird. Unsere Zusammenarbeit ist länder- und funktionsübergreifend, unsere Kommunikation dabei offen, authentisch und wertschätzend. Teamwork, Eigenverantwortung und Kommunikation auf Augenhöhe sind bei uns keine Marketingfloskeln, sondern Arbeitsalltag.
Deine Aufgaben• Stellvertretende Projektleitung der Implementierung der Lidl Omnichannel-Kundendaten Strategie zur Bildung einer CDP für Lidl
• Koordinative Projektabwicklung in enger Zusammenarbeit mit internen Schnittstellen (bspw. IT, Landesgesellschaften)
• Entwicklung von Strategien zur automatisierten Messbarkeit und weiteren Digitalisierung des Lidl Media Mix (Paid/Earned/Owned) entlang der Customer Journey
• Entwicklung von internationalen Standards für die Planung, Messung und das Reporting von digitalen KPIs als Treiber unserer Digitalen Transformation im Marketing
• Unterstützung beim Aufsetzen des internationalen AdTech Stacks und Schnittstellenmanagement zu MarTech Systemen
• Verantwortung für die Implementierung und den Rollout von MarTech Tools in über 30 Landesgesellschaften
• Mehrjährige fundierte Berufserfahrung in einer digitalen oder technischen Position mit Fokus Marketing, AdTech oder MarTech
• Erfahrung im Umgang mit verschiedenen digitalen Media- und Marketingsystemen (z. B. CRM, DMP, CDP etc.)
• Erfahrung im Umgang mit Daten Taxonomien, Kundendaten, Kundensegmentierung und Modeling Algorithmen, sowie digitalen KPIs
• Erfahrung im Projekt Management und Stakeholder Management
• Bereitschaft für eine Vor-Ort-Präsenz von 1-2 Tagen pro Woche
Lidl legt Wert darauf, dass sich dein Einstieg lohnt Daher profitierst du bei uns nicht nur von einem Umfeld, in dem du Innovationen vorantreiben kannst: Unser Einarbeitungsprogramm bereitet dich auf deine Aufgabe vor – und ein persönlicher Pate sorgt dafür, dass du gut im Job, in unserer Organisation und der Region ankommst. So findest du dich schnell zurecht – und so kannst du von Beginn an die gezielten Entwicklungsprogramme und Managementtrainings an unserem Hauptsitz für dich entdecken. Wir erkennen die vielfältigen Bedürfnisse unserer Kolleginnen und Kollegen an und entwickeln Lösungen zur Vereinbarkeit von Berufs- und Privatleben. Dazu gibt es einen neutralen Firmenwagen, der auch privat genutzt werden darf.
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