Product Marketing Manager

vor 3 Monaten

Germany Hologic Vollzeit

12M Fixed Term Contract

Are you ready to make an impact in the world of healthcare marketing? 

Hologic, a global leader in women's health, is seeking a passionate and results-driven Product Marketing Manager to join our Breast Biopsy division. This is a unique opportunity to contribute to a company that is dedicated to improving lives with innovative medical technology.

The Product Marketing Manager will be a key player of Hologic’s EMEAC minimally invasive surgical solutions team with a focus on the breast biopsy portfolio and will be responsible for driving growth of the business in close collaboration with EMEAC country sales and marketing organisations. The focus of the role will be to develop a product focused strategy to further increase relevance and value of the portfolio across the region.

Your opportunity:

As Product Marketing Manager, you will work in collaboration with the EMEAC Country Marketing Manager, holding responsibility for the development and execution of our country market strategy, new product launches, portfolio management and other activities designed to increase the net value and vitality index growth of our Breast Biopsy portfolio. You will collaborate with cross-functional teams, including R&D, Sales, and Global Marketing and Marketing Communications to deliver compelling product narratives and innovative go-to-market strategies.

  • Own, customize and deploy marketing strategies in DACH region to achieve business plan and profitability goals 
  • Partner with local teams to localise marketing strategies, facilitate execution and ensure objectives, as outlined in the annual marketing and/or brand plans are met
  • Build strong relationships with key centers, opinion leaders, subject matter experts and customers across DACH to identify, develop and activate brand champions
  • Manage the day-to- day responsibilities of Hologic marketing execution – from hands-on operational work to coordinating with agencies, partners and distributors for execution, holding them accountable for contractual deliverables and KPIs.
  • Analyze market data including funding, policy, competitive activity and regulatory requirements and alter strategies as necessary to inform marketing planning, business strategies and accessible market quantification.
  • Participate in industry symposia, medical meetings, and monitor the segment's business, and clinical publications
  • Full budgetary responsibility for ensuring promotional campaigns are within agreed spending limits.
  • Initiate market research to determine unmet needs, product requirements, acceptance, market trends and forces, success of promotional campaign
  • Conduct market analysis to identify trends, opportunities, and challenges in the breast and skeletal health landscape.
  • Collaborate with the sales team to support product launches, sales training, and promotional activities.
  • Create engaging and informative product content for a variety of channels, including digital marketing, sales collateral, and educational materials.
  • Measure and report on the effectiveness of marketing campaigns, adjusting strategies as needed to achieve targets.

    Your experience:

  • Proven experience in product marketing, preferably within the medical device or healthcare industry.
Strong understanding of the healthcare market and the ability to translate technical product features into customer benefits. Excellent communication, presentation, and interpersonal skills. Ability to work collaboratively in a fast-paced, global environment. Creative thinker with a data-driven approach to problem-solving. Fluent in English, with German language skills being a plus.

Hologic is committed to fostering an inclusive and diverse work environment where our team members can thrive and contribute to improving women’s health. We offer competitive compensation, comprehensive benefits, and opportunities for professional growth.

We look forward to your application.

#LI-HE1 

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