Environmental Compliance Marketing Lead

Vor 6 Tagen

München, Deutschland Amazon TA Vollzeit
The Amazon Marketplace is a critical part of the Amazon ecosystem which offers
millions of sellers the opportunity to build and grow their business using
Amazon’s reach and expertise. Sellers are a critical part of Amazon’s
ecosystem to deliver on our vision of offering the Earth’s largest selection
and lowest prices. These Sellers offer hundreds of millions of unique products
providing a broad and diverse inventory of products from Books, Electronics
and Apparel to Consumables and beyond. In our vision to build a global
marketplace, we will enable Sellers to list, make their selection available to
customers globally while optimizing their inventory placement across multiple
countries.

Amazon Circular Economy Services support Selling Partners with their Extended
Producer Responsibility (EPR) obligations in Europe. We are looking for a Sr.
Marketing Manager who will own the strategy, planning, development and
implementation of marketing and communication strategies for environmental
compliance solutions to increase Selling Partner awareness, engagement and
adoption. You will work with the Marketing Lead to research the market
offering, define the market segmentation, product entitlement, yearly forecast
and adoption targets for cross regional sales team. You will be responsible
for the awareness, adoption and marketing of environmental solutions, direct
and self-service recruitment, Selling Partner communication and engagement as
well as providing insights to improve the offering. You will also be
responsible to create seller-facing communication and content, marketing
assets and defining channel strategy.

Key job responsibilities
1. Develop and Implement Marketing and Adoption Strategies for environmental
compliance solutions
4. Conduct market research to understand industry trends, customer needs, and
competitive landscape, using insights to refine marketing and sales
approaches.
5. Develop and manage a content marketing strategy that includes educational
and marketing materials to engage target audiences on compliance topics.
6. Create and execute product marketing campaigns that highlight the unique
value propositions of compliance solutions
7. Plan and coordinate online trainings, webinars, workshops, and industry
events to educate potential and existing sellers on compliance best practices
and service offerings.
8. Work closely with Seller Experience, Product, Legal, Strategic
Communication teams to ensure alignment in messaging and experience.
9. Monitor and analyze marketing and sales performance metrics, providing
regular reports and insights to senior management.
10. Oversee the selection and management of the most effective marketing and
communications channels and the channel mix strategy

### BASIC QUALIFICATIONS

- Bachelor’s degree in marketing, business administration, communications, or
a related field.

- Over 7 years of professional experience in marketing or a closely related
field, with a proven track record in developing and executing successful
marketing strategies, including acquisition marketing and channel programs.

- In-depth knowledge of digital marketing channels, including email marketing
and content marketing, and experience developing and managing cross-functional
marketing campaigns.

- Strong ability to use data and metrics to drive marketing decisions and
improve performance.

- Exceptional written and verbal communication skills, with the ability to
create compelling marketing content and deliver impactful presentations.

- Demonstrated experience in managing marketing budgets and optimizing
expenditures for maximum return on investment.

- Proficiency with marketing automation platforms, content management systems
(CMS), and customer relationship management (CRM) tools.

- Flexibility to adapt to changing market conditions and evolving business
needs, with experience managing campaigns across multiple time zones and
languages.

- Strong understanding of customer needs and behaviors, with the ability to
develop strategies that enhance customer engagement and satisfaction.

- Experience in international marketing or collaborating with global teams,
particularly in executing campaigns across diverse regions.

### PREFERRED QUALIFICATIONS

- Proven experience driving direction, alignment, and collaboration across
large cross-functional teams and with external agency partners to achieve
marketing objectives.

- Experience designing and executing joint, integrated marketing campaigns
that leverage a mix of digital, traditional, and emerging channels with
strategic alliance partners, particularly those with a global footprint, to
expand market reach and drive growth.

- Proficiency in data manipulation, including the use of macros, charts, and
pivot tables, to analyze trends, generate insights, and inform strategic
marketing decisions.

- Strong problem-solving skills with a track record of developing creative
solutions to complex marketing challenges, optimizing processes, and driving
continuous improvement.

Amazon is an equal opportunities employer. We believe passionately that
employing a diverse workforce is central to our success. We make recruiting
decisions based on your experience and skills. We value your passion to
discover, invent, simplify and build. Protecting your privacy and the security
of your data is a longstanding top priority for Amazon. Please consult our
Privacy Notice ( to know more about
how we collect, use and transfer the personal data of our candidates.

mwd


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