Martech and Analytics

vor 3 Monaten


München, Deutschland Roadsurfer Vollzeit

**Why roadsurfer?**
- ** TEAM SPIRIT & TEAM EVENTS**: Look forward to a collegial atmosphere with flat hierarchies, lots of fun and great team spirit, as well as regular team events such as joint sports sessions, pizza & beer evenings, etc.
- ** FLEX WORK & WORKATION**: You are flexible in terms of working hours. Our Flex Work Policy enables you to switch between office days and home office days and work from abroad in Europe for one month per year
- ** PERSONAL DEVELOPMENT**: We support your personal and professional development through an individual Growth Plan and our Inhouse Academy
- ** CAMPER BUDGET**: You get an annual camper budget to experience the #happyroadsurfing lifestyle for yourself
- ** DISCOUNTS**: Use our Corporate Benefits Platform, the Travel Industry Card and Family & Friends Discounts

**About the Role**:
We are seeking a dynamic and experienced Martech Lead to spearhead our marketing technology initiatives. As a **Martech Lead**, you will be responsible for the strategy, implementation, and optimization of marketing technology solutions that drive business growth. This role sits at the intersection of marketing, technology, and data, and requires an individual with a blend of strategic thinking, technical expertise, and hands-on experience. As the Martech Lead, you will collaborate with cross-functional teams, manage our Martech stack, and ensure that our marketing operations are data-driven, automated, and scalable.

**Key Responsibilities**:
**Martech Strategy & Management**:

- Develop and execute a comprehensive marketing technology strategy aligned with overall business goals.
- Own and manage the Martech stack, such as a CDP, CRM, DAM marketing automation platforms/Customer engagement platforms, data analytics tools and other software that increase scalability and automation of marketing efforts
- Stay updated on emerging Martech trends and tools to continually enhance marketing performance and efficiency.

**Platform Implementation & Integration**:

- Lead the implementation of new Martech solutions, ensuring seamless integration with existing systems (e.g., CRM, CMS, Analytics, AdTech).
- Work with tech, data, and marketing teams to ensure smooth platform integrations and data flows across systems.
- Ensure proper tagging, tracking, and data governance for all digital marketing channels.

**Optimization & Automation**:

- Identify opportunities for marketing automation to drive efficiency and scalability.
- Build and optimize workflows, audience segmentation, lead scoring, and nurture programs within the marketing automation platforms.
- Test and iterate on Martech solutions to improve marketing performance (conversion rates, ROI, customer acquisition, retention, etc.).

**Data Analytics & Reporting**:

- Collaborate with marketing and analytics teams to leverage data insights to ensure our MarTech solutions are delivering results and contribute to the overall ROAS goals
- Ensure accurate data collection, reporting, and analysis across the marketing technology ecosystem.
- Deliver actionable insights to marketing, sales, and leadership teams, helping drive better decision-making through data
- Collaborate with data teams to ensure sustainable data set up as basis for all software and for long term growth

**Cross-functional Collaboration**:

- Serve as a liaison between marketing, IT, product, sales, and external vendors to ensure that Martech solutions are aligned with business needs.
- Educate and enable marketing teams on the effective use of Martech tools.
- Manage vendor relationships and evaluate new technologies, contract negotiations to support business objectives.

**Compliance & Security**:

- Ensure that all marketing technologies adhere to legal and regulatory requirements (GDPR, CCPA, etc.).
- Oversee data privacy, security protocols, and compliance related to marketing technology.

**Qualifications**:

- Bachelor’s degree in Marketing, Information Systems, Data Science, or a related field. MBA or equivalent experience is a plus.
- 5+ years of experience in marketing technology, digital marketing, or related roles.
- Strong understanding of CRM, marketing automation, analytics platforms (e.g., Salesforce, HubSpot, Marketo, Google Analytics, etc.).
- Experience with data management, audience segmentation, lead scoring, and marketing automation workflows.
- Technical expertise in integrating Martech tools with existing systems (e.g., CDPs, APIs, data warehouses, etc.).
- Analytical mindset with the ability to interpret data and turn it into actionable strategies.
- Experience working in cross-functional teams and managing vendor relationships.
- Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
- Knowledge of data privacy regulations (GDPR, CCPA) and best practices in data security.

**Ready to surf?**

**ABOUT #ROADSURFER**

As a #roadsurfer you are part of an open, fast-growing team with ambitious goa


  • Working Student

    vor 3 Monaten


    München, Deutschland Boston Consulting Group Vollzeit

    **WHAT YOU'LL DO**: As a member of the Product Management team, you will play a critical role in data-driven decision-making processes and operational tasks, helping to shape and optimize our product portfolio through the use of analytics and data insights. Key responsibilities include: - Assist in streamlining operational processes for a portfolio of...

  • Working Student

    vor 2 Monaten


    München, Deutschland Boston Consulting Group Vollzeit

    Who We Are BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world's best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We...

  • Group HR

    vor 2 Monaten


    München, Deutschland Munich Re Vollzeit

    Group HR - Head of Department - Data Analytics and Reporting (M/F/d)* **Company** Munich Re **Location** Munich, Germany Group HR has been recently established as a division within the Munich Re Group responsible for driving the strategic group-wide HR Agenda. Group HR will generate strategic impulses for HR work on Group level as well as for each of our...


  • München, Deutschland Amazon Online Germany GmbH - C78 Vollzeit

    Bachelor's degree plus 10+ years’ experience in client-facing data analysis roles - 5+ years of consulting experience with a major consulting firm or 5+ years of advertising experience with a top advertiser (agency or client side) - Ability to translate technical aspects of analysis and metrics into actionable insights for the advertiser and both technical...


  • München, Deutschland TÜV Süd Customer Engagement & People GmbH Vollzeit

    **Tasks** - As the Head of Analytics in our Digital Marketing Center of Excellence, you will lead a team dedicated to transforming data into actionable insights that drive our marketing strategies and business growth. Your expertise will guide the development and implementation of a robust analytics framework, enabling us to measure and optimize our...


  • München, Deutschland Infineon Technologies Vollzeit

    **Job description** - **Shape the future**: You design, create and maintain robust analytical dashboards and data models to analyze data from various sources - **Database Management**: You will write complex SQL queries to extract, manipulate and aggregate data for reporting purposes - **Being strong together**: You work closely with the various functions of...


  • München, Deutschland BMW Vollzeit

    **THIS MUCH DOING ISN'T DOABLE AT JUST ANY COMPANY.** **SHARE YOUR PASSION.** We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to...

  • Intern Data Science

    vor 2 Monaten


    München, Deutschland BMW Vollzeit

    **A GOOD INTERNSHIP IS NEVER HANDS OFF.** **SHARE YOUR PASSION.** We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own...

  • Intern Data Analytics

    vor 4 Wochen


    München, Deutschland BMW Vollzeit

    **A GOOD INTERNSHIP IS NEVER HANDS OFF.** **SHARE YOUR PASSION.** We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own...


  • München, Deutschland Hopmann Marketing Analytics GmbH Vollzeit

    Hopmann Marketing Analytics GmbH is a boutique consultancy for digital analytics, data engineering, data science and data visualization based in Munich-Neuhausen. With our enthusiasm and determination, we support well-known clients from the telecommunications, automotive, IT, medical and retail sectors in analyzing their corporate data and work with them to...


  • München, Deutschland BMW Vollzeit

    **A GOOD INTERNSHIP IS NEVER HANDS OFF.** **SHARE YOUR PASSION.** We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own...

  • Head of Game Analytics

    vor 3 Wochen


    München, Deutschland PLAION GmbH Vollzeit

    Hybrid, PLAION GmbH - Planegg, PLAION GmbH - Remote, PLAION GmbH - Fulltime **PLAION - Munich/Planegg (Germany), Nottingham (UK) & Warsaw (Poland)**: - At PLAION, the **Head of Game Analytics & User Research (all genders)** will play a key role in shaping the success of iconic AAA games like _Kingdom Come: Deliverance 2_ and _Dead Island 2_. Reporting to...

  • Intern People Analytics

    vor 3 Monaten


    München, Deutschland Flix SE Vollzeit

    We're looking for a motivated and driven People Analytics Intern (f/m/d) who will help us shape our team, drive the company to the next level, and have the most direct influence on our success. Are you an analytical thinker with an eye for detail and a passion for HR and data analysis? Are you eager to gain hands-on experience in a fast-paced corporate...


  • München, Deutschland KANTAR Vollzeit

    We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply... Job Details Selbständig handeln, strategisch gestalten und zusammen mit einem internationalen Team von Consultants, Marketing - und Data Science Expert:innen wachsen?...


  • München, Deutschland zooplus SE Vollzeit

    **Company Description**: - More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year. We're on a mission to create joy for pets and their parents, driven by our core...

  • Technical Architect

    Vor 2 Tagen


    München, Deutschland Munich Re Vollzeit

    Technical Architect (Advanced Analytics) (M/F/d)* **Company** Munich Re **Location** Munich, Germany The department Business Technology is responsible for successfully designing, building, consulting, and managing IT solutions in close cooperation with the business units and departments, and central divisions in Munich Re (Group), as well as with other IT...

  • Executive Fleet Costs

    vor 3 Monaten


    München, Deutschland SIXT Germany Vollzeit

    Ready to drive the future of mobility? Join our ambitious team in Munich and help deliver affordable mobility by optimizing our fleet’s cost efficiency. We’re seeking a passionate, hands-on individual to own and improve our fixed fleet cost controlling & analytics in our “Fleet Steering & Systems” team. Your mission: Establish and own a pragmatic...


  • 80636 München, Deutschland NavVis Vollzeit

    **OUR VISION**: When people use our technology to "bridge the gap" between the physical and digital worlds, they don't just capture reality - they create a new one. In this new reality, they are smarter, more productive, more streamlined, and more creative - because they have the digital foundation to build the world they want to live in. That's what NavVis...

  • Executive Fleet Costs

    vor 3 Monaten


    München, Deutschland SIXT Germany Vollzeit

    **Company Description** Ready to drive the future of mobility? Join our ambitious team in Munich and help deliver affordable mobility by optimizing our fleet’s cost efficiency. We’re seeking a passionate, hands-on individual to own and improve our fixed fleet cost controlling & analytics in our “Fleet Steering & Systems” team. Your mission:...

  • Working Student

    vor 4 Wochen


    80992 München, Deutschland IDEALworks GmbH Vollzeit

    **The Role: What to expect**: Are you passionate about transforming data into actionable insights? Join our team as a **Data Analytics Working Student**, where you'll have the opportunity to work on cutting-edge projects, develop your skills, and make a real impact. **Role Responsibilities: What you will do**: - Designing and implementing data pipelines...