Senior Digital Attribution Manager

vor 3 Wochen

Berlin, Deutschland Delivery Hero Vollzeit
Job Description

Senior Digital Attribution Manager (all genders)

Be our next Hero - Join the world’s leading local delivery platform.

We are looking for a Senior Digital Attribution Manager (all genders) to join the Central Marketing team on our journey to always deliver amazing experiences.

If you're a creative problem solver who is hungry for a new adventure, an international workplace is waiting for you in the heart of Berlin

Your mission: 

 As a domain expert in attribution & analytics, you will join our central marketing team in Berlin, and you will be one of the key players in our data driven marketing team

You will own the attribution modeling strategy of all Delivery Hero brands for marketing campaigns

You will collaborate with cross-functional teams and you will coordinate projects across product, marketing and analytics teams, manage stakeholder interests and provide ongoing feedback

You will partner with all stakeholders to identify dependencies, bottlenecks, blockers and ensure the execution of a well-coordinated project plan 

You will stay current with industry trends in digital marketing attribution, and continuously refine attribution methodologies to overcome future tracking limitations

You will work closely with ad partners to leverage advanced attribution tools and platforms

You will own the development of attribution-related processes and workflows to streamline data collection, analysis, and reporting

You will train and educate central and regional team members on digital attribution concepts, methodologies and tools

Qualifications

You ideally have 5+ relevant experience in Digital/Online Marketing and strong experience in building the business logic of digital attribution post iOS 14

You are analytical, strong in logical thinking and have advanced knowledge about ROI measurement, attribution and calibration 

You are aware of digital attribution solutions offered by all main advertising platforms (Google, Meta etc.) and their main caveats

You have advance knowledge in Microsoft Excel & SQL (on Google Big Query)

You have hands on experience with setting tracking concepts on Adjust (or Appsflyer) and GA4F 

You have working knowledge of privacy regulations for data collection such as GDPR, third party cookie deprecation and iOS ATT

You are a strategic problem solver who can define and assess challenges, and communicate back to business or product stakeholder in a clear and concise way

You are a hands-on team player with outstanding relationship and presentation building skills

Nice to have:

You have a very good understanding of Search Marketing, Display Marketing and Paid Social campaign management 

You have some experience working in a matrix environment with a central marketing and regional/local marketing teams set-up

Your self-organization keep you always on top of your tasks 

You are business fluent in English

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