Marketing Campaign and Media Manager Germany m/f/x
vor 4 Wochen
Company Description
About Wolt
Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.
So, why work at Wolt?
At Wolt, We’re About Getting Things Done.
You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.
We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.
Our Commitment to Diversity, Equity & Inclusion
We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.
Join us today to build Wolt together.
Job Description
Reporting to the Head of Regional Marketing Strategy and Planning, this individual is tasked with the execution and continuous refinement of our marketing and campaign plans, including area and city expansions. You will be responsible for aligning and executing the full-funnel media planning and buying strategies across various channels, from awareness to conversions. In this context, you will support planning, negotiating and purchasing ad space, ensuring our message reaches the target audience effectively within the budget and with the right measurement in place working both with internal and external stakeholders.
Based on performance, you will be responsible for optimizing the media and campaign budget, to maximize the impact of our marketing campaigns. Post-campaign you will dive into data to analyze impact and pull learnings for scaling activities in the future. Collaborating closely with cross-functional teams you will ensure alignment with overall business objectives while leveraging market insights to drive regional growth. Working closely with our performance marketing team you will make sure we effectively play offline and online channels altogether. This role requires a combination of strategic thinking, campaign planning and project management abilities, strong analytical skills combined with an innovative mindset, and creative problem-solving to optimize marketing efforts across various channels in Germany. Your contribution will ensure our marketing strategies and campaigns are both innovative and aligned with our broader financial and operational goals.
Responsibilities & Duties
Assist in the development and lead the implementation of German marketing plans and campaigns to support business objectives.
Ensure solid and detailed campaign plans and the execution of these across the board, from brand to expansion/densification or tactical campaigns, including timelines, budgets and KPIs driving business results.
Manage regional campaign budgets effectively for meeting the overall media buying strategy and optimizing towards campaign and business goals, as well as effectiveness and maximizing reach within the target group.
Lead the execution, implementation and project management of German marketing campaigns, coordinating with all internal and external stakeholders from the Partnerships teams over Deals team, Brand Marketing, Performance Marketing and across media and creative agencies.
Work closely with creative teams to develop compelling and relevant campaign content as well as meeting deadlines for deliverables.
Drive the media buying across channels with an integrated full-funnel approach—offline and online, briefing media agency/partners and working alongside the internal media channel teams and managers for an aligned campaign planning, media buying and for meeting overall budgets and goals.
Lead negotiations with media agencies and vendors to secure effective ad placements across various channels, including TV, radio, print, and out-of-home.
Track campaign performance, gather learnings, and provide recommendations for optimizing marketing mix allocation in order to maximize and scale impact. For that, work alongside our analytics team to ensure regional media data collection from external parties.
Ensure meticulous campaign documentation and communicate campaign progress as well performance to key stakeholders.
Build and maintain strong relationships with regional and local media vendors and partners.
Support the forecasting of campaign outcomes, help set clear objectives, and contribute to strategic long-term planning.
Monitor KPIs to inform marketing investment decisions and strategy adjustments.
Qualifications
5+ years experience in campaign management, strategy planning, and media buying.
Strong understanding of local market dynamics and media landscape, offline is a must, digital is a strong plus.
Proven ability to develop and execute successful marketing campaigns.
Excellent analytical skills with the ability to interpret and challenge data and provide actionable insights.
Strong negotiation and relationship management skills.
Exceptional organizational and project management skills.
Key competencies in: strategic thinking and the ability to see the big picture, analytical skills for data-driven decisions, media planning and buying skills for optimizing budgets, negotiation skills for optimizing efficiency, communication skills for managing stakeholders effectively.
Excellent German, business fluent English.
Additional Information
Cool office in Berlin Independent work in a dynamic, international team A fast-growing tech company with many career opportunities Attractive salary package Discount on Wolt orders Modern work equipment Various soft drinks, coffee, and fruits in the office Urban Sports Club membership subsidy Weekly all-hands meetings and regular team events Flexible working hours policy + 30 days of paid vacation Subsidized Deutschlandticket (Germany Train Ticket)
Job Location
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