Marketing Intelligence Analyst
vor 7 Monaten
We are the world market leader for reusable packaging containers (RPCs) for fresh food and are constantly optimizing our products.
We help make the food supply cycle for the population more sustainable. With our RPCs, safety for food transport is improved, there is less waste of food and at the same time the lifespan of the products increases. Through our products and the need for less packaging materials we reduce the carbon footprint.
„The future is circular“
Key responsibilities:
The Market Intelligence Analyst will have global responsibility, focusing on leveraging data to drive strategic marketing decisions. It includes collecting, analyzing, and interpreting data related to market trends, market size, customer satisfaction surveys and competitors’ activities.
Market Research, Data Analysis and Interpretation
- Manage market research as necessary; select vendors, oversee data collection, prepare results including structured insights and recommendation.
- Analyze and interpret data, utilizing techniques and relevant tools to present findings in a clear and actionable manner.
- Monitor and report on retail and producers’ market trends and competitors’ activities.
- Assist in predicting market size and market opportunity, at local and global level.
- Together with relevant departments such as operations, finance, and sales, to assist in developing and implementing multi-year growth strategies.
- Translate market intelligence findings into actionable business directions and messages.
- Create and distribute weekly market alerts based on press coverage and relevant news.
- Prepare presentations about market and industry trends to key stakeholders and regions.
Customer Understanding, Satisfaction and Loyalty Research
- Manage customer satisfaction and loyalty research process (NPS).
- Collect and report data/results from other customer feedback loops, including Customer Forum(s).
- Set-up and manage transactional surveys; coordinate set-up, oversee data collection, analyze and present results, recommend actions.
- Collaborate with sales and regional leadership to turn results into actionable insights and solutions to improve customer satisfaction and loyalty.
- Work on customer segmentation models.
We expect:
- University Degree required or comparable education.
- Several years of experience of applicable business analysis or market research experience, in a consultancy, agency or at corporate level required.
- Proven experience of complex analysis, data retrieving and data modelling.
- Previous experience with Net Promoter Score (NPS) and other transactional surveys desirable.
- Used to work in multicultural- multilanguage environments.
- Familiarity with retail, produce, packaging, or related B2B industry experience strongly preferred.
- Strong analytical skills to interpret complex data, desirable experience with tools Mintel, Euromonitor, Tableau, Retail Insights; Advanced knowledge of Excel, PowerPoint, Power BI.
- Excellent communication, abilities to convey clear messages to different audiences through different channels.
- Work autonomously and pro-actively to support all key stakeholders, regions and departments.
- Ability to work at multiple projects at the same time.
- Language skills: Fluent in English; other European languages are nice to have.
We offer:
- An area of responsibility with the opportunity to contribute within a sustainable and crisis-proof industry.
- Appreciative and respectful interactions within an international team (attested by our employees).
- Flat hierarchies and short decision paths.
- Continued flexible working models even after Corona: hybrid work and workation.
- Online canteen from Bella & Bona with weekly changing selection (subsidized by IFCO).
- Extensive training opportunities with unlimited LinkedIn Learning.
- Modern offices and good accessibility via public transport (train station right in front of the door).
- Technical equipment for mobile work options.
- Complimentary beverages and on-site fitness center.
- Parking in the underground car park.
At IFCO, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome applicants from all backgrounds, ethnicities, cultures, and experiences. IFCO is an equal opportunity employer.
We are looking forward to receiving your application.
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